Joining Etsy is easy and quick. Anyone can sign up for free and start selling their products for only $0.20 per listing. It’s no surprise that there are 7.5 million active sellers on Etsy as of 2022. If you think that’s a lot of competition and it would be tough to stand out, then you’d be glad to know that there are 96.3 million active Etsy buyers worldwide. This means there’s a lot of room for new Etsy sellers to make it big on the platform. It’s not too late to start an Etsy store and show the world your creativity. This guide will show you the tools you need to become a successful Etsy seller.
25 Best Etsy Tools to Grow Your Business in 2023:
What Is Etsy?
Etsy is an online marketplace composed of independent sellers who are mostly crafters, artists, and collectors. This e-commerce platform is known for vintage, handmade, personalized, or custom-made jewelry, home décor, clothing, toys, art, and more. The platform was established in 2005 to allow small indie artists a chance to connect with customers looking for items with a personalized touch. Within two years since it launched, Etsy’s popularity skyrocketed with around $26 million in total sales and almost half a million users.
How to Sell on Etsy
Influencers who want to reach a wider audience with their merchandise can create an Etsy store. It’s free to sign up on the platform. However, Etsy collects a listing fee, transaction fee, payment processing fee, and an optional advertising fee.
Listing Fee: $0.20 per item with a four-month shelf life Transaction Fee: 6.5% of the sale price per item Payment Processing Fee: 6.5% + $0.25 per order Advertising Fee: 15% Offsite Ads Fee paid only if you make a sale from the ads
Etsy shop owners are also responsible for handling the shipping of their products. A lot of sellers ship globally, with some even offering free shipping. In case there are shipping issues, Etsy steps in and helps both parties resolve them. If you’re interested in selling vintage items, Etsy has a process where they verify if your piece is 20 years or older. In building an Etsy shop, digital design and product pricing are critical factors to consider. For your store to last, you’d want to build a brand that’s memorable and trustworthy. Successful Etsy sellers create themes around their stores, use creative shop names, and invest in SEO strategies to gain more customers.
25 Best Tools to Grow Your Etsy Business
More than a million Etsy stores sell a wide variety of products. It’s easy to get lost in the crowd, especially when you’re just starting. Expert shop owners know that to gain customers and remain top-of-mind, they need to invest in tools that will help their store grow. We listed 25 of the best Etsy tools useful for beginner and advanced sellers. We’ve categorized them based on the five main functions critical to running an Etsy store.
Product Creation & Pricing Marketing SEO Analytics & Research System Maintenance
Product Creation & Pricing
Most Etsy sellers established their stores because they wanted to share their passion with the world. They already had an idea for a product and did a trial run with friends and family. Their Etsy store is a channel for them to sell to a wider audience. However, for some aspiring sellers, all they have is a product or store idea. For others, they need to sustain their store by expanding their product lines. If you fall in these categories, don’t fret. There are tools to help you execute your ideas or find new products to sell.
Final Thoughts
Selling on Etsy is a great way to profit from one’s creativity. With the tools presented in this article, even creators who have little knowledge of running an online store can become successful Etsy store owners. It’s easy to use Printful. You simply connect your Etsy shop and use the built-in Design Maker to incorporate your designs into any product. Once you’re done, populate your stores with the finished products. Promote your Etsy store, and watch orders come in. Printful will only print your design to their products when there’s an order. That way, you don’t worry about extra inventory. Printful also takes care of shipping directly to your customer from one of its global hubs. By signing up on the platform, you only have to focus on product design and store promotion. Printful will do the rest for you. EstateSales.net is a site that lists upcoming estate liquidation sales and auctions. You can find individuals and companies showcasing items they no longer need and would gladly sell for a bargain. Use the site to find a liquidation sale or auction near you, and score some bargain treasure finds. You can refurbish or simply clean them and put them up for sale at your Etsy store. YardSales.net has a wider list of potential treasure sites. It lists community yard sales, garage sales, moving sales, city-wide rummage sales, and many more. You’re sure to find a garage sale near your location where you can dig for items to sell on Etsy. WorthPoint is the number one resource guide for identifying the true value of an antique item. With more than 620 million items in its database, its price guide will help you determine the right price to sell your valuable finds. With fierce competition, it can be daunting to know the right price for your unique craft. Craft Maker Pro helps you take the guesswork out of pricing. It also helps with inventory, tax calculations, and invoicing. Using this tool, you can focus on the creative side of the business and automate the rest.
Etsy Marketing Tools
Now that you have products to sell on Etsy and have set up your store, it’s time to promote it. Like any e-commerce store, marketing and promotion are important to let your customers know your store exists. Social media marketing, email marketing, and PPC campaign marketing are just some of the digital marketing strategies you can explore for your Etsy business. Here are marketing tools that have helped Etsy sellers become successful. Etsy on Sale helps shop owners automate their sale events. It lets you auto-renew sale listings, bulk edit tags, and even back up product photos. It even lists Etsy Shops running sale events on its website, providing additional exposure for its clients. Outfy allows you to create collages, product photos, GIFs, videos, and promotional material. It conveniently lets you share these content types across social media channels like Facebook, Instagram, YouTube, Pinterest, and Twitter. Outfy also features a smart automated system that allows you to auto-select products for promotions. It’s like having your store promotions on autopilot. Outfy comes with a free forever plan as well as paid plans starting at $15/month. All Hashtag offers a hashtag generator as well as other hashtag tools to help improve your social media posts. Based on your target word, its hashtag generator will let you know the top, similar, live and random hashtags. Creating an email subscription list is the first step toward a successful email marketing campaign. However, Etsy doesn’t provide a way for you to collect the email addresses of customers who bought from or showed interest in your store. A solution is to use your own website or blog to collect email addresses. But what if you don’t have either? The solution: Handmade Newsletter. Handmade Newsletter helps Etsy store owners get their customers to sign up for an email newsletter. Etsy sellers can ask customers to visit a personalized page and opt in to their newsletter. They can then use an email marketing service to create and send the newsletter to their customers. If you’re struggling to find the right words to say (or write), then you should use the Portent Idea Generator. This tool will help you come up with catchy titles you can use for your social media posts, blog posts, videos, or podcasts. It also provides insights and advice on why certain words make for catchy titles.
Other Social Media Marketing Tools
Explore some of the other social media marketing tools you can use to improve and automate your marketing campaigns. We have a dedicated page where we list some of the top tools and provide a thorough review of each. Check them out here.
SEO Tools
Search Engine Optimization (SEO) is critical for your product listings to appear in search results. Buyers frequently search for the things they need via Google and the Etsy homepage. Your listing needs to be at the top of search results for customers to click on it. Using the SEO tools listed below, you can be sure your listings will have a fighting chance of being seen. But analyzing and searching for the right keywords is no easy feat. There are thousands of words a shopper can use. Marmalead helps Etsy sellers find the right keywords by providing powerful tools to brainstorm, analyze, track, and apply winning keywords. The tool costs $19/month, and there’s a 14-day free trial. You can save some dollars if you get a quarterly or annual plan. According to its 2021 study, 50% of Marmalead users get 7x more annual revenue than non-Marmalead users. On average, Marmalead users make 4x more than non-users. With hundreds of listings, it may be tough to keep track of all your tags. Spacefem’s Etsy Tag Analyzer helps you with this by allowing you to analyze if there are repeating tags in your listings. It uses publicly available data, so even if you’re not logged in to Etsy, you can check the status of your store. In the same way, you can also check the tags of competitor stores. eRank offers free and paid plans, with the free tool being enough for a beginner Etsy seller to run their store smoothly. Advanced sellers would benefit from the Basic plan ($5.99/month) or the Pro plan ($9.99/month). If you’re planning on running Google PPC campaigns or search ads for your Etsy products, then you should use this tool. It helps you plan for your Google Ads campaign and ensures you optimize your keyword bids.
Research & Analytics Tools
Suppose your Etsy store is now up and running. Customers are coming in because of your marketing and SEO efforts. It’s then time to analyze your performance. It’s also important to check your competitors and see how your store compares. The tools below will help you measure the performance of your Etsy store. Putler is a comprehensive monitoring and analytics tool that works not just for Etsy but for other e-commerce platforms too. It replaces spreadsheets and manual data tracking, which can be very time-consuming. It provides helpful graphs as well as comparison data that increase your understanding of your e-commerce business. Its plans start at $20/month with a free 14-day trial. Google Trends works by evaluating search terms and phrases that users ask via Google. You can use it to see your product search terms’ popularity compared to current trends. In essence, Google Trends tells you if users are interested in your products. The site also provides a list of trending stores. Moreover, it allows you to check the rank of your store.
System Maintenance Tools
Once your Etsy store has been up and running for some time, you’d want to make sure it runs smoothly without any hiccups. After all, it’s already revenue-generating, and you wouldn’t want to experience any downtime, which could lead to lost sales. The tools below will help ensure that you can run your Etsy store smoothly. At first, sellers may not understand the importance of having backups. However, backups are essential and come in handy in case the worst-case scenario happens. For example, you made changes to your site, and these reduced your store’s traffic. In this situation, having an automated backup would save you time and effort in redoing the previous state of your store. Backtsy starts at $3.7 per month for three saved copies. With Craftybase’s Etsy Seller Fee Calculator, you can simply state your sale price, and the tool will calculate the Etsy fees automatically. The tool shows you your profits after fees, so you can adjust your sale price as necessary. Craftybase also has other tools available for Etsy sellers. There are different packages, with prices starting at $9.95/month. There’s also a forever-free plan with limited functionalities.
Keyword.io Google Trends Craftybase Outfly Etsy on Sale
For seasoned Etsy sellers, you can take your shop to the next level with:
Marmalead Craft Maker Pro Vela Backtsy Putler
