In fact, according to Search Engine Watch, more than 70% of Google Ads marketers plan to spend more on PPC campaigns. This statistic clearly shows that these ads work. However, to create a Google Ads campaign that’s profitable requires skill and experience. Plus, seeing that you’re busy running a business, you’ve got other things to focus on and upskilling on your PPC marketing skills is probably not very high on your to-do list in 2023. So, to help you leverage Google Ads without adding more to your workload, we’ve created this Top 23 Google Ads agencies list. Some focus only on PPC, while others offer a range of marketing services.
Best Google Ads Agencies for 2023:
Top Google Ads Agencies
They’ve helped hundreds of companies by optimizing their advertisements. Using your target audience, offers, budget, and the power of machine learning, they’ll increase efficiency and grow your Google Ads campaigns. Enterprises and Large Brands As a Premier Google Partner, they’re a trusted leader in PPC campaigns. If you’re an eCommerce business that wants to reach customers who are ready to buy, their PPC experts will help you to set up Google Shopping ads. Their team of certified Google Ads PPC specialists can also help you to get more traffic by performing in-depth PPC audits to make sure your offerings reach the right target audience and that your ads are optimized for Google. Enterprises, Large and Small brands
Account setup and management Strategy development and implementation Audience targeting and optimization Keyword research and selection A/B testing and campaign scaling Ad copy optimization and improvement Detailed reporting and analytics
NinjaPromo’s PPC campaigns help raise your ROI through this five-step process:
Discovery
The agency sits down with you to understand your PPC goals and propose an appropriate strategy.
Analysis
The team audits your current strategy and Google Ads account to identify any issues and areas that need changing or improvement.
Strategy
NinjaPromo develops a strategy to enable immediate growth and establish the foundation for long-term success. The company’s ad specialists use advanced targeting and bidding options in crafting Google Ads and Google Shopping Ads that will reach customers during every stage of their buyer’s journey. Google Ads Editor and Google’s Reach Planner are also part of their arsenal in tracking ad performance and forecasting the traffic that will result from Google and YouTube Video Partner websites. NinjaPromo also believes in the power of Google Ads in remarketing and alternating between traditional and responsive ads to find the best PPC solution.
Execution
The agency ensures the timely launch and adjustment of ads to ensure you’re on top of your game and stay highly visible to your target audience.
Reporting and analytics
NinjaPromo’s management team presents detailed reports and analytics on the results of each campaign so you can identify how the campaign hit or missed your targets. Their data-driven insights help you make informed decisions for future campaigns. All industries As a Certified Google Partner, they can help you to generate high-quality traffic and boost conversions with the help of Google Search Ads, Google Remarketing Ads, and Google Shopping Services. Their services include initial campaign strategy, ad creation, ongoing keyword research, and reporting. One of the benefits of partnering with LYFE is that you’ll be assigned a dedicated paid search account manager. This person will be your primary point of contact. With regards to their pricing, they charge a $500 account set-up fee and their monthly PPC ad spend starts at $650. All things considered, their services are best for small businesses. Medium and Small Size Brands Now also operating from New York and San Francisco, Moburst has become a Premier Google Partner amid the growth of its search ads marketing. It studies your target market’s behavior to come up with a Google ads strategy that can surpass your user acquisition goals. This includes promoting your app in search results within Google Play Store. Moburst’s familiarization with Google’s ecosystem and algorithm—combined with its app store optimization expertise—will help you find the right users in the most cost-effective way for the highest ROI. The agency organized a 48-hour media burst for Pfizer’s iGrow app that harnessed various mobile ad networks, including Google. As a result, iGrow ranked among the top three most downloaded free apps on Appstore. Enterprise In 2008, they were ranked first out of thousands of vendors in the Best PPC Management Company. Another impressive feat is that Google News has requested that their PPC advertising blog gets listed as a credible source in their exclusive news network. Based in Chicago, they realize that quality is just as important as quantity. Their goal is to help their clients attract quality website visitors and potential customers. Before they fly over into tactical execution, they first create a unique strategy specifically for your business. One of the benefits of working with JumpFly is that they don’t try to lock you in with contracts. Instead, they’re happy to opt for month-to-month contracts. Small and Large Brands As a Certified Google Marketing Partner, they can help you with search ads, display ads, and shopping ads. They’re methodical in optimization and apply a framework that focuses on continual testing. This means that each week your ads are better than the week before. In addition to Google Ads, they can also help you with SEO, content strategies, and social media marketing. Small and Medium Brands Their first goal is to understand the goals that you’ve set for your Google Ads campaign. In other words, Volume Nine finds out what actions you’re encouraging your target audience to take. Armed with this knowledge, they’re ready to identify keywords that your buyer personas will use when searching on Google. They can also help you to set up Google Analytics and tags so that the performance of your campaign can be tracked accurately. Small and Medium Business As a top eCommerce agency, they can help businesses of all sizes grow into profitable machines. For example, for Noli, a leading activewear company, they established a significant Google presence through display remarketing campaigns and smart shopping campaigns. This helped to increase their sales by almost 300%. Small Size Brand Not only are they a Premier Google Partner, but their team members have also completed a number of relevant certifications that include Google Ads Search, Google Ads – Measurement, Google Ads Display, and Shopping Ads. To date, they’ve managed more than $10 million in ad spend. More importantly, though, they’ve delivered impressive results. They’ve generated over $35 million in revenue and created even more in impressions. Fully realizing that paid search can be more expensive than effective when it’s not implemented correctly, they’ll do thorough testing and analysis. They’ll spend your marketing budget only where you’ll be able to create a profit. As a Certified Google Premier Partner, they can help you to use Google to drive more traffic and sales. To date, they’ve managed over 650 client campaigns and can help you to make the most of your real estate in search results with Google Ads as well as Google Shopping ads. One of the advantages of working with WebFX is that you’ll get your own dedicated account manager who’ll help you to leverage your ads. From creating your ads to managing them, your account manager will take care of everything. With regards to their pricing, you’re looking at about $1,800 minimum. This includes an initial investment of $1,200 and one month’s management fee. Though, it’s not just about driving traffic to your website. Titan Growth can also help you to get the most qualified, relevant traffic with the help of audience targeting. They’ll help you to target by taking into account characteristics like age, gender, and income so that you can refine your target audience. On their website, they also advertise that you can receive a free paid media audit and opportunity analysis. So, if you’re not sure if you’re ready to invest in paid campaigns at this stage, this can be a good place to start. During their 10+ years in business, they’ve helped clients all across the world to drive more traffic. In addition to SEO, web design, and digital PR, they can also help businesses with PPC campaigns. For example, for NJ Lux Real Estate, they managed to increase their total traffic by 543%, while their conversions also enjoyed a significant increase of more than 60%. As a Premier Google Partner, their team of PPC experts can help you to create a data-driven strategy. Some of their other services include advanced bidding, market segmentation, expert analysis, remarketing, and real-time reporting. One thing that sets them apart from other agencies on our list is that they actually created their own software to optimize their clients’ Google Ads campaigns. With the help of Kite, they can spot weaknesses and opportunities that other brands might miss. Whether you want a one-time Google Ads setup or need ongoing Google Ads management, they offer their clients different options. While you don’t need to have a specific minimum or maximum spend, their clients typically spend anything from $5,000 to $1 million per month. All in all, they’re one of the best choices for mid to large businesses. In addition to PPC management, they can also help your business with design, user experience, copy, and SEO to mention only a few. Their approach can be broken down into six steps. It all starts with a comprehensive 50-point audit that looks at a wide range of factors that include ad copy, audiences, demographics, and ad spend. During the discovery phase, they’ll also analyze historical performance data from previous paid search campaigns to see what worked and what can be improved upon. Only after they’ve gathered all this data will they start to strategize. Then, after they’ve launched your campaign, they’ll continue to measure your campaigns in real-time and adjust your budget for optimal results. One of the main advantages of working with them is that they specialize in paid media management and CRO. They also prefer to work with companies that already have existing paid strategies in place. So, if your goal is to optimize your current Google Ads campaign and nothing more, this can be a good fit. Whether you’re a start-up, already more established, or a Fortune 500 company, they can basically help you with all things advertising. For example, for TheraBox they created a subscription box strategy to scale efficiently on Google Ads. The results were a 70% increase in revenue and a decrease of 26% in ad spend. There are many other case studies on their website that prove why they’re so popular. With regards to their Google Ads service, they can help you to drive high-value traffic by concentrating on precise intent-targeting. They also have an in-house team of content writers who can create customer copy that can drive conversions effectively. In addition to Google Ads, they can also offer email marketing, SEO, social media, digital PR, interactive campaigns, and CRO. One of the advantages of working with them is that even though they work with businesses of all sizes, they’ll still take into account the requirements of your business to create a customizable contract. Their team of certified PPC experts will help you to create a personalized Google Ads strategy by implementing Google’s best practices and keeping your specific goals in mind. Their services include in-depth keyword discovery, ongoing campaign tracking, and regular campaign progress reporting. With regards to their pricing, every project that they complete is tailor-made which means that you’ll also benefit from customized pricing. As a Google Premier Partner, they can help businesses with Google Shopping, Google Search Ads, Google Display Ads, and Remarketing Ads. For example, for World of Books, the largest second-hand book retailer in the UK, they managed to increase their revenue by a whopping 1,029% year-on-year with the help of Google Ads and Google Shopping. The agency is constantly adapting methods for Google’s algorithm and your competition, all while implementing tried-and-true techniques that will save you money. It does extensive keyword research in advance to find the most relevant, cost-effective bottom-of-funnel topics. Its team develops ad headlines and descriptions that can attract a lot of clicks. They can also aid you in creating high-performing landing pages. Above all, Cleverly provides an intuitive dashboard where you can monitor the most important metrics like overall spending, cost per click, number of conversions, and more. Cleverly’s PPC staff, based in the US, manages all campaign management, from initial strategy development to ongoing optimization. The production team is responsible for the campaign setup. It is a worldwide network of highly vetted, trained, and experienced team members that work around the clock. From keyword, competitor, and offer research to retargeting ads, Cleverly handles it all. B2B businesses looking to predictably scale growth on LinkedIn Sociallyin is proud of keeping an excellent relationship with its clients. Its team hosts weekly meetings to see the progress of its client’s ads and how each campaign can be improved. As such, Sociallyin offers a very hands-on and customized experience for people who want to work with an advertising agency. Medium and Large Brands