Well, you’re in luck! Here you’ll find more than 23 of the best social media management tools you need to do everything from creating killer content to monitoring your performance. You spend a lot of time (and probably money) to create great content for your followers. But if you’re not using the right social media management tools, you’re making things harder on yourself than they need to be. If you’re just getting started, this post applies to you, too. Maybe even more so, because you have the chance to do things the right way, from the beginning. You’ll probably even be able to grow your accounts faster by being organised so early on. Really, it doesn’t matter where you are in your social media marketing efforts—if you’re on social media, then you need to manage it properly. That’s not just a matter of posting and engaging, but also understanding how good (or not) you are at doing all that. Without good reporting, there’s no point in doing it at all. Using the right tools to manage your social media presence will help you create better content, reach more followers, gain a deeper understanding of your target audience, and get more conversions—no matter if those conversions are sales, subscribers, or some other measure entirely.
Best Social Media Management Tools to Boost Your Online Influence:
Which Is the Best Social Media Management Tool for You?
Not all social media management tools are right for every business. The tools on this list offer a well-rounded selection of tools with different features and price points so you’re sure to find a tool—or tools!—that makes your business better and your social media easier to manage. Brandwatch Key Features
Plan, schedule, edit, and post across multiple networks Store assets for repurposing Map, brief, roll-out, and collaborate on end-to-end campaigns. Arrange multiple feeds to build the inbox that suits you best Social media listening – track brands, topics, and phrases (Full Suite only)
Brandwatch Pricing Brandwatch offers a 14-day free trial. Pricing starts at $129/month. Agora’s inbox also integrates with Facebook’s marketing API, so you can see and manage comments people leave right alongside the other messages. This is a good thing: advertising is supposed to present you at your best and, let’s face it, people don’t always leave the nicest comments. It’s good to have a real time way to react to (read: delete) those. And for people who are leaving real and/or positive comments? It never hurts to engage with them, and show them there’s a real social aspect to your social media marketing. With plans ranging from $39 to $239 a month, Agora should appeal to businesses of all sizes. Loomly Key Features:
Get post ideas, based on trending topics, RSS feeds, date-related events, and social media best practices Step by step guidance to help you create posts and ads Automatically generate post and ad previews Collaborative review and approval workflow Plan content ahead of time
Loomly Pricing: Loomly offers a 15-day free trial. Pricing starts at $25/month (when billed annually). The smart queue can adjust publication times for you so you can set your evergreen content to republish over time. Sendible Key Features:
Tailor posts and images for each social network Interactive calendar to visually plan, schedule, and review your social media campaigns See messages and respond from the dashboard (including delegating conversations to specific team members)
Sendible Pricing: Sendible offers a 14-day free trial. Pricing starts at $24/month (annual billing). With Iconosquare, you can schedule single-image and video posts, Facebook statuses, and Instagram Carousels and Stories, and then some. Plus, you can categorize your content, making it easy to find the images you want when you want them. Iconosquare Key Features:
Tag other users’ accounts and locations in your Instagram posts Tag your location when posting to your Facebook page Security and post validation to keep your brand safe Save captions so you can easily use them again
Iconosquare Pricing: Iconosquare pricing starts at $29/month (when billed annually). Foursixty is great for eCommerce businesses and lets you showcase your products in gorgeous, shoppable galleries. You can even customize and show off your content on product pages, in your email newsletters, and pretty much anywhere you can embed code. Foursixty Key Features:
Integrate fully customized shoppable Instagram & UGC galleries Showcase product-specific Instagram galleries in your product detail pages Integrate eCommerce platform-specific conversion pixels in your site Customize the galleries so they look like a cohesive part of your brand identity
Foursixty Pricing: Foursixty has a 21-day free trial. Pricing starts at $50/month. Sprout Social includes everything your team needs to get the most from your social media marketing efforts. Sprout Social Key Features:
Uncover trends and actionable insights from social data Plan, organize, schedule and deliver content as a team Unified inbox to streamline social monitoring and improve responsiveness Rich social data and dashboards
Sprout Social Pricing: Sprout Social offers a 30-day free trial. Pricing starts at $99/month. Buffer’s Publish tool makes it easy to plan and publish your content for Instagram, Facebook, Twitter, Pinterest, and LinkedIn from a single dashboard. With the Analyze tool, you can easily measure your social media performance, create visually appealing reports, and get recommendations to grow your reach, engagement, and sales. Buffer Key Features:
Create a preset publishing schedule for each social account Custom tailor your posts for each social network See the times that will earn your Instagram posts the highest reach Determine how often you should be posting to drive the most engagement
Buffer Pricing: The Publish tool starts at $12/month (when billed annually). You can get the Analyze tool starting at $28/month (annual billing). The function of this is twofold: First, it can be used as a content strategy research tool, as you can find out the kind of content that’s resonating with audiences. While you can’t search according to any audience criteria (you won’t get demo- or psychographics on them), you can restrict the search to be content from your competitors. Their target audience is your target audience, so it helps to know what they’re doing right (and wrong). Restricting the search by domain (or author) also facilitates the second use for BuzzSumo: monitoring and analysing your own content’s performance. And if you’ve found that your blog posts aren’t reaching as wide an audience you would have liked, there’s a built-in influencer search feature to find people who can amplify them. BuzzSumo is useful for companies of any size that rely on a content marketing strategy, because it focuses on tracking the actual content rather than accounts. This gives a more holistic view into how well the content is working, as opposed to the social post that promoted the content. With plans that range from $79 to $499 per month, there’s something there to fit almost any budget. You can easily plan and share scheduled content to get input from others from one place. If you need to make any changes, all you need to do is click and drag. Once all parties have shared their feedback and approved the content, it lets you publish posts directly to Pinterest, Facebook, Instagram, TikTok, Twitter, Google My Business, and LinkedIn. To help you monitor performance, you can create social media reports automatically for Facebook, Instagram, Twitter, and LinkedIn. HeyOrca Key Features:
A visual post editor so that you and your clients see the same picture Bulk actions for editing multiple posts Automated approval reminders Unlimited media storage
HeyOrca Pricing: HeyOrca offers a free 14-day trial. Pricing starts at $59 per month per calendar and generous discounts are available if you sign up for five or more calendars. Adobe Spark lets you use the images you want to make the most impact with your target audience. You can upload images from your own device or cloud storage, or choose from thousands of free online images. Adobe Spark Key Features:
A variety of free professionally designed fonts Wide variety of best-in-class layouts and colors Share via social media or emails
Adobe Spark Pricing: Adobe Spark has a limited free plan. Pricing starts at $9.99/month (with 1-year commitment). CoSchedule includes analytics, making it easy to identify your top social content, measure campaign performance, and gain valuable insights on specific social profiles. CoSchedule Key Features:
Templatize your social schedule to create and publish more content Share content at the perfect time to increase reach and engagement Connect with your audience in real-time Schedule and share recurring analytic reports
CoSchedule Pricing: CoSchedule pricing starts at $9/month (billed annually). Plus, Later has built-in analytics so you can track your posts and make sure your content is performing the way you want. Later Key Features:
Plan out your content with a drag and drop builder Import media from anywhere and keep it organized Easily find and share user-generated content Create a shoppable Instagram feed
Pricing: Later has a free plan. Pricing for paid plans starts at $9/month (when billed annually). Canva Key Features:
Thousands of templates to choose from 100+ design types including social media posts, presentations, letters, and more Hundreds of thousands of stock photos and graphics
Canva Pricing: Canva offers a really nice free plan. Paid plans start at $10.99/user/month (billed annually). Sked Social Key Features:
Schedule and automatically post everywhere Multiple accounts and unlimited users 60+ filters, cropping tools, stickers, texts, and overlays Quick scheduling tools Social media post templates to auto-fill hashtags and mentions
Sked Social Pricing: Sked Social offers a 7-day free trial. Pricing starts at $21/month (billed annually). SOCi offers location grouping, scheduling, and approvals to help you share your content to multiple pages simultaneously during the times of highest local engagement. SOCi Key Features:
Maintain accurate & consistent information across 100s to 1000s of business listings and networks Notifications and send real-time responses for every engagement on every social platform across all business locations SOCi SmartBot™ can instantly deploy conversational chatbots across thousands of local Facebook Messenger accounts
SOCi Pricing: SOCi pricing isn’t publicly available, so you’ll need to schedule a demo and get a custom quote. You just fill in your parameters (source, medium, campaign, term, and content) and it will create a URL complete with UTM tracking that you can share with your marketing partners. Google’s Campaign URL Builder Key Features:
Keep campaign data organized Track custom campaign performance Easily find out which campaigns are performing and which aren’t
Google’s Campaign URL Builder Pricing: Free! One of the cooler features of SocialOomph is the ability to use self-destructing posts. You can set time-sensitive points to delete after a period of time which is great to keep from confusing followers with outdated info. SocialOomph Key Features:
Authorize teams to work on selected social profiles and blogs Schedule posts to publish at a specific date and time Set up automated publishing limits so you don’t post too much Automatically create social and blog posts from RSS feed entries
SocialOomph Pricing: SocialOomph offers a limited free account. Pricing starts at $15/month. Revive Old Post allows for custom social media scheduling, so you can specify the time between each share, the days before sharing, and the number of posts you want to share. Revive Old Post Key Features:
Share to Twitter, Facebook, LinkedIn, Instagram, Pinterest, and Tumblr Full control over what you share (post titles, hashtags, mentions, or custom text) Share posts, pages, media, and custom post types Automatically fetch hashtags using tags and categories Share your posts over and over
Revive Old Post Pricing: Revive Old Post pricing starts at $75. Wistia Key Features:
Deliver your videos to anyone, anywhere Customize the video player to match your brand Add CTAs, email gates, Annotation Links, and more Ad-free Use viewer data to reach new audiences and retarget existing viewers with ads on Facebook, Instagram, and Google
Wistia Pricing: Wistia offers a limited free account. Paid plans start at $99/month. Simple. It has 30+ features for digital marketing, including a social media toolkit that can help you uncover the social strategies used by your competitors, find your best-performing content, schedule and post to social networks, and more. SEMrush Key Features:
Benchmark your social performance Post booster to increase your Facebook reach Built-in image editor, link shortener, and UTM builder
SEMrush Pricing: SEMrush pricing starts at $83.28/month (when billed annually). It includes a content scheduler that allows for auto-posting using smart queues to share social updates based on categories and segments. eClincher Key Features:
Easily connect all of your social media accounts and third-party tools Schedule your posts to multiple social networks, profiles, and pages Publish posts automatically using smart queues Automatically post with RSS feeds Social inbox lets you see all of your social interactions in one place Fully customized analytics dashboard
eClincher Pricing: eClincher pricing starts at $59/month. Hootsuite’s analytics reports are customizable to let you focus on the data you need to meet your KPIs. And, it integrates with 35+ social networks as well as a number of third-party tools like Slack, Trello, Asana, and more. Hootsuite Key Features:
Schedule posts to save time Easily find, manage, and share social media content Promote your best content right from the Hootsuite dashboard Social media monitoring so you can follow topics important to you Assignment and approval workflows to keep your teams working together
Hootsuite Pricing: Hootsuite pricing starts at $29/month. Are there more social media management tools out there? Absolutely! The best social media management tool for you is the one that offers the features you need at a price that works for your budget. Looking for more free tools? Check out our list of free social media management tools!
