Lucky you, we’ve put together a list of our favorite TikTok ads agencies. Some of the agencies on our list are also influencer marketing agencies, but they all offer TikTok advertising services. If you’re specifically looking for our picks for the best influencer marketing agencies for TikTok, we’ve got you covered there, too. Before we get into our list of TikTok ads agencies, you might want to know if TikTok advertising is even right for you. Here are just a few of the reasons you might want to advertise on this large and growing platform:
Best TikTok Ads Agencies:
TikTok has a huge audience.
TikTok has more than 1 billion monthly active users (though, according to a leaked pitch deck in April 2021, that number is said to be 732 million) — and the number of users on the platform is growing every day. It’s available in 150 countries and hosts 75 languages. As COVID-19 continues to be a problem throughout parts of the world, people are turning to social media, increasingly TikTok, for both entertainment and to feel connected with others. Plus, while TikTok users tend to be younger (48% of the app’s US users are under the age of 30), more and more older people are finding themselves heading to the platform. As of March 2022, 22% of the app’s US user base was 30–49-years-old and 14% of users were over the age of 50 (Statista).
TikTok users are super engaged.
Having a large audience by itself isn’t much to brag about. But TikTok users are actively engaged on the platform through creating or watching videos. According to HootSuite, Android users spend an average of 19.6 hours on TikTok each month, putting it in fifth place among social media apps after YouTube, Facebook, Whatsapp, and Instagram. And, according to that previously mentioned leaked pitch deck, TikTok users open the app an average of 19 times every day and spend an average of 89 minutes per day on the platform.
You can show off a different side of your brand.
Brand voice is important. It’s a huge part of your brand’s identity and how you communicate with your customers. It’s also becoming increasingly important for consumers to see your brand as authentic. And that’s where TikTok can help. Many TikTok users head to the app for funny and entertaining content, giving brands a unique opportunity to connect with consumers in ways that other platforms and channels can’t offer. Just take a look at the NBA, Chipotle, and The Washington Post to see how brands are maintaining their reputations while still showing off their personalities. Related Content:The Ultimate Guide to TikTok Advertising in 2023How Much do TikTok Ads Cost?How TikTok Ads Work (+ How to Create a Killer TikTok Ad) The company, which started operations in 2014, has connected Fortune 500 brands with over 300 social influencers in the fields of lifestyle, sports, and gaming. The company runs Influsoft, the platform behind these connections, and the vetting solution VN Secure. Influsoft features talent discovery and qualification, campaign workflow tools, tracking, and reporting. Viral Nation stood out for its successful mobile app marketing campaigns, particularly those of TikTok, PUBG Mobile, Baidu’s facemoji keyboard, dating apps Match, Chispa, and BLK, the Wish shopping app, and the Smule sing-along music app. Services:
Influencer marketing (custom strategy and ideation, talent discovery and contracting, creative production and distribution) Paid and performance media (pay only for your desired results such as clicks, conversions, installs, downloads, and sales) Creative and content (from ideation and strategy to distribution and monetization of audio, video, TV, motion graphics, and CGI content for mobile, social, and other media) Blockchain and web development (NFT strategy and roadmap, artist sourcing and onboarding, minting on blockchain)
Who They Have Worked With:
Anheuser-Busch The Coca-Cola Company Disney Hasbro Oculus Tencent Tim Hortons TJX Uber Vivid Seats
Moburst’s social media campaign begins with a strategy informed by various factors, including goals, budget, market trends, and target audience. They can expand their clients’ reach through a combination of organic and paid social strategies. By identifying key metrics, they are also able to help brands outshine their competitors. As an expert in the social media ecosystem, Moburst can help you create TikTok content that not only engages but also inspires your audiences. More than that, they’ll make sure that your relevant audience finds you and that you can convert them into your most loyal users. Services:
Social media strategy and management Product strategy Search engine optimization Campaign content and design Influencer marketing Email marketing
Who They’ve Worked With:
Shopkick Samsung Say Reddit Uber Calm
Services:
Influencer marketing TikTok ads creation, management, and optimization Talent management
Who They’ve Worked With:
Dunkin’ Foreo SONY Music Universal Music Warner Music
With its own team of social media professionals, software developers, and marketing executives, Ubiquitous can manage every aspect of your influencer marketing campaigns. They can develop strategies that are tailored to your business goals, connect you to the right creators and influencers, execute entire campaigns, and optimize marketing outcomes. Services:
Influencer Marketing
Who They’ve Worked With: The Shelf is an expert in the art of leveraging TikTok for marketing purposes, and their clients appreciate that approach. Whether it’s creating content that is clever, engaging, and entertaining or simply using the platform to reach more customers with tailored ads, The Shelf is the perfect agency for managing your TikTok campaigns. Moreover, you can be assured of converting your target audience at any stage of the purchasing process. Services:
Social media marketing strategic planning Content quality control Creator relationship management Campaign monitoring and analytics
Who They’ve Worked With:
Natori The Honest Company Kiss Sweet Defeat eos American Standard
Included in their services are fully managed TikTok ads services. From content creation to ads management, House of Marketers can do all the heavy lifting needed to get results. Then, to keep you in the loop during each phase, they’ll share comprehensive reports and data analysis every week and a monthly report that highlights areas for improvement. Services:
TikTok influencer campaigns TikTok ads management TikTok business profile content TikTok ad content Influencer strategy
Who They’ve Worked With:
Red Bull Apple Music Groupon KFC Western Union Hilton
During the selection process, HighInfluence analyzes all creative content, audience interest, and past partnerships, as well as engagement rates and demographics. The agency also makes use of various tech solutions and methodologies in weeding out fake followers. It makes use of a unique Audience Quality Score (AQS), which is a dynamic benchmark that measures the quality of an influencer’s network. A prime example is the partnership of the agency with Ricola in positioning the brand and its cough drops and candy as everyday items for consumers. By recruiting 8 top-tier lifestyle influencers from different industries and having them showcase the diverse use of Ricola (such as taking the candies before recording a podcast or audition tape), the campaign garnered a remarkable 9.4 million impressions and 3.9 million video views. Services:
Influencer Marketing Social Media Marketing Social Media Management Digital Marketing Full Service Production
Who They’ve Worked With:
McDonald’s MTV Nickelodeon SouthWest Airlines Evernote Lee Jeans
LYFE Marketing takes pride in its results. They focus on developing brand awareness with a relevant audience, building engagement through compelling content, and improving conversions through increased traffic. Their services extend to a variety of social media platforms, such as Facebook, Twitter, Instagram, and TikTok. LYFE Marketing’s TikTok management service can improve your credibility as a brand. They will keep you abreast of the latest trends. In addition to publishing content for you, they also make sure that your engagements will yield increased leads, following, and sales. Services:
Social media marketing PPC management Email marketing Video animation Short video management and advertising
Who They’ve Worked With:
My Lala Leggings Ancient Keto DSLR Camera Atlanta Hawks Wingstop
Ignite Social Media offers the essentials of social media marketing, from content creation and promotions to strategy and data analytics. Overall, they aim to achieve quantifiable goals that align with the client’s objectives, tactics, and audience. Experienced and efficient, they even help reduce their clients’ cost per engagement by up to 80%. Ignite’s TikTok Marketing Campaign aims to boost your bottom line. They can do this by creating a customized marketing plan, exposing your brand to new audiences, monitoring your customer engagement, and optimizing your efforts. Services:
Social Strategy Development Content Development Social Media Advertising Influencer Marketing Promotions Crisis Management
Who They’ve Worked With:
Lenovo Save Mart Warner Brothers Verizon The Body Shop
LEADERS offers a wide range of services for TikTok campaigns. This includes ideating, developing, and strategizing creative content. Their influencer management system includes a wide range of influencers form micro-influencers to celebrities. Moreover, they have an in-house studio and a specialized creatives team that creates music, choreography, filters, and challenges for their clients’ marketing campaign. With LEADERS’s expertise, you’ll be up to date with the latest marketing trends and improve your audience reach. More than that, LEADERS can help you turn your most loyal followers into ambassadors and mobilize them on social media. Services:
Content creation Creative strategy Exclusive choreography creation Filter creation Influencers management Music conception Paid amplification Reports and analysis Viral challenges
Who They’ve Worked With:
Estee Lauder Group Nespresso Samsung Vogue Topshop Lufthansa
MANY trains some of the most influential online personalities to become thought leaders in their field of expertise. They not only provide inside knowledge and information, but also complete MANY’s in-house academy programs on short form content and live-streaming. MANY is responsible for many successful campaigns, including a gala event on Minecraft in April 2020. The event welcomed over 1,500 guests, received more than 250,000 views, and raised over €700 for MIND, a mental health charity for teenagers. Services:
Creator management Content and short video production
Who They’ve Worked With:
TikTok Warner Music Philips Puma SONY Pictures
Services:
Paid social including Facebook, Instagram, Twitter, LinkedIn, and TikTok ads Paid search Search engine optimization Social media management Email marketing Copywriting and content
Who They’ve Worked With:
BuzzFeed Paris Hilton Product Hunt Kenneth Cole
Services: Who They’ve Worked With:
Coca-Cola Viacom M1 Finance Princess Polly Newegg
Services:
Customer acquisition Lead generation Reputation management Content marketing Data-driven PR Social media marketing Conversion rate optimization Re-engagement marketing Franchise marketing Facebook marketing TikTok advertising Website development Mobile website view optimization Reporting and API integrations Analytic dashboards Customer acquisition tools Video editing
Services:
PPC Social advertising SEO Content strategy Email marketing CRO Creative
Who They’ve Worked With:
Dumpling Renogy QuietCat Joyn Sabio
Services:
Full marketing services BeSpoke/Broadcast-level production Turnkey productions Content creation Influencer marketing Editing Photography Static & animation banners Landing pages
Who They’ve Worked With:
John Paul Mitchell Systems Universal Standards BlendJet Magic Spoon MeUndies Teespring
Services:
Video production Podcast consulting App store optimization Billboard marketing GHL automation partner
Who They’ve Worked With:
Farmers Insurance Rak Outfitters Re/Max Blacksmith Coffee Co The Art of Nature
Services:
Paid advertising Content marketing Growth marketing Social media marketing Creative Data analytics
Who They’ve Worked With:
BOOM Gluta Shots SereyUdom Property TJ Auto Works Ovaltine Cup’ital
Services:
Influencer marketing Social strategy Social video Content distribution Community management SEO and web design
Who They’ve Worked With:
The Body Shop Huawei Foreo Fage Yoghurt Peppa Pig and PJ Masks Hyundai
Services:
Full-service Facebook & Instagram ads Retargeting Dedicated account manager & lead strategist Custom audiences and dynamic product ads 1-on-1 strategy consultations Real-time analytics Copywriting User-generated content Graphic design & illustration Video editing Video production Product/lifestyle photography Brand performance videos At-home creator videos
Who They’ve Worked With:
UMG Gaming Therabox Lacoste Magic Spoon Hims Lumin Skin Care
Sociallyin’s process exposes your brand up to a creative collective of artists, designers, social butterflies, writers, photographers, and strategists with one goal: to help your brand thrive online. Sociallyin has worked with large and well-known brands. These include sporting goods retailer Dick’s Sporting Goods, auto manufacturer Toyota, national retail franchise Moe’s Original BBQ, and more. Services:
Creative & Production Community Management Social Media Strategy Social Paid Advertising
Who They’ve Worked With:
Disk’s Sporting Goods Toyota Beef O’ Brady’s UMI Mosaic Solutions Group Moe’s Original BBQ
TikTok Advertising Best Practices
Want to go it alone? With TikTok’s self-serve ad platform, you have the power to create ads all on your own. So, before we sign off, we wanted to make sure that you have a better grasp of TikTok advertising best practices. This is helpful even if you do decide to hire an agency, by the way, since you’ll be able to make sure the TikTok ads agency you bring on is following them. Let’s dive in.
Keep It Visually Engaging
People turn to TikTok to be entertained. It’s so important to keep your ads visually appealing, engaging, and interesting. The benefit of TikTok ads is that they look almost exactly like the organic content on the platform. That means, if your ad is fun and engaging, you’re more likely to keep viewers engaged to the end, which is great for TikTok’s algorithm.
Keep It Short
TikTok is a short-form video content platform. While the allowed video length has recently been increased from 60 seconds to three minutes, shorter is still better — especially for ads. We recommend keeping your ads much shorter than even the original 60-second limit, at 9–15 seconds. Use your time to get in, highlight the life-changing benefits of your product, and get out, leaving them wanting more.
Make an Emotional Impact
As with any advertising platform, you’ll want to make sure that your TikTok ads pack an emotional punch. This doesn’t mean that you want your viewers to cry their eyes out, but you want to reach them on some type of emotional level. This might look like short, situational videos that really highlight the transformation your product offers.
Use Vertical Videos
TikTok is built for smartphones so you can do either horizontal or vertical videos. However, we highly recommend sticking with vertical videos. Vertical ads are less disruptive to the viewer’s experience, which may seem counterintuitive. After all, you want people to see your ads, right? But forcing viewers to turn their phones to view your ad can be incredibly irritating and leave them with a bad feeling about your brand.
Add a Caption
You don’t have a lot of space for captions in TikTok, but you should still use the space that you have to share vital information about your brand and product so viewers can get an idea about what you’re offering even if they don’t watch your entire ad. Over time, your brand will still benefit from brand awareness even if nobody watches your full ad.
Use Subtitles
While audio is enabled on TikTok by default, there are users who are deaf or hard of hearing who rely on subtitles to understand content on the platform. And, not everyone has their sound on. So, instead of missing out on a decent chunk of potential customers, just add subtitles to your videos.
Include a Call to Action
Your TikTok ads should always have a call-to-action (CTA). This lets viewers know what steps you want them to take after watching your ad (signing up, making a purchase, learning more, etc). Without a CTA, your viewers aren’t going to know what’s expected of them and if they don’t know what’s expected of them, they aren’t going to take any action at all.
Choose the Best TikTok Ads Agency for You
That’s it for our list of the top TikTok ads agencies. It’s by no means an exhaustive list, but if you’re looking for a top-notch solution to your TikTok advertising woes, this list is the perfect place to start.
