TikTok is the most downloaded app, taking the world by storm. How much revenue does it generate and who uses it the most? 

Let’s go over the most important  TikTok statistics and trends for 2022 and find out. 

Top 10 Fascinating TikTok Statitstics

  • TikTok has one billion MAUs.
  • TikTok has been downloaded more than 3 billion times, the first non-Facebook app to ever achieve this.
  • 167 million TikTok videos are watched a minute.
  • TikTok has the highest social media engagement rates per post.
  • TikTok is the most profitable app in terms of revenue.
  • More than $500 million were spent on TikTok in a single quarter.
  • TikTok is most popular among people aged 18-24.
  • The average Australian spends 26 minutes per TikTok session.
  • There were more than 1.1 million unique Aussie visitors on TikTok.
  • Australian TikTok creators can get tips and video gifts from viewers and followers.

General TikTok Stats

1. TikTok was first launched in 2016 in China.

(BBC)

First introduced in China in September 2016 under the name Douyin, this short-form user videos sharing platform was later reshaped for international use by its parent company ByteDance Ltd, and released as TikTok in September 2017.

2. TikTok has one billion MAUs. 

(Backlinko) (Business of Apps) (Statista)

If you were wondering how many TikTok users are there, the number is around 1 billion! Out of 4.48 billion active social media users, 22.32% regularly use TikTok, making it the fastest-penetrating app on the market. Compared to other apps, TikTok ranks as the 7th most used social media network, after platforms like Facebook with 2.9 billion, or YouTube with 2.3 billion monthly active users. 

3. TikTok is currently available in 141 countries worldwide. 

(Apptrace) (Influencer Marketing Hub) 

TikTok users can enjoy the platform in 141 countries worldwide, with the app being in the top 10 overall in 124 countries. The app is also available in more than 35 languages.

4. TikTok has been downloaded more than 3 billion times, the first non-Facebook app to ever achieve this. 

(Influencer Marketing Hub) (Sensor Tower)

The app reached the 3 billion downloads milestone in July of 2021, becoming the first non-Facebook-owned app to do so, since all other most downloaded apps like Messenger, Instagram, What’s App, and the original Facebook platform are Facebook-owned. In Australia alone, TikTok users increased by more than 50% during the first half of 2020.

5. More than 90% of the TikTok app download is done through the Google Play Store.

(Statista) (Influencer Marketing Hub)

Considering the global dominance of Android, TikTok downloads are mostly done through the Google Play store, except in the USA where iOS users are more dominant. In October 2021 alone, iOS users from the USA made 6.9 million downloads through the Apple store. 

(Mediakix)

Based on hashtag views, Dance is in second place with 181 billion views, including the undisputed duet feature, while Pranks are next with 79 billion. Fitness&Sports with 57 billion and Home Renovation and DIY with 39 billion views conclude the top 5 global list of most popular TikTok categories. 

7. 167 million TikTok videos are watched a minute. 

(Influencer Marketing Hub)

The fact that a single TikTok video is 15-60 seconds long is what makes them easy to digest, upload, and watch, compared to YouTube videos that can last for hours. Let’s not forget how entertaining TikTok filters are compared to Instagram.

8. TikTok has the highest social media engagement rates per post. 

TikTok’s engagement rates are considerably better than the rates of other popular platforms. For example, whereas micro-influencers have engagement rates of 17.9%on TikTok, their rates on Instagram are much lower at 3.68% and on YouTube at 1.63%. Mega-influencers have higher social engagement rates on TikTok than on Instagram or YouTube too. 

    TikTok Revenue Stats

9. TikTok is the most profitable app in terms of revenue.

(Gizmochina) (Business of Apps)

In 2021, the platform hit more than $2 billion in revenue worldwide, in addition to being the most downloaded app of the year. Fro comparison TikTok revenue was just $63 million in 2017.

10. Despite the app being downloaded more on Android, the Apple store TikTok revenue is twice higher than the Google Store one. 

(Gizmochina)

With a consumer spending peak reaching $85.1 billion, the Apple Store generated around 18% more profits in 2021 than in the year before, while the Google Store reached roughly $48 billion. TikTok has a great impact on these, considering the fact that it’s the most downloaded app on the Apple store, and the 4th most downloaded on Google Play, generating around $2 billion, making it the most productive app in terms of revenue for the past 2021. 

11. More than $500 million were spent on TikTok in a single quarter. 

(Sensor Tower)

Consumer spending on TikTok has now surpassed $2.5 billion globally, with consumers spending $535 million through their TikTok accounts in the second quarter of 2021 alone.

12. China accounts for 80% of the total TikTok worldwide revenue.

(Influencer Marketing Hub) (SCMP)

With the highest number of daily active TikTok users by country at 600 million, the Chinese version of TikTok, Doyin, brings around 79% of the total revenue,  while 8% of the revenue comes from the US market. At the same time, ByteDance, the parent company and owner of TikTok, approaches a $400 billion valuation. 

TikTok Demographics

(DataReportal)

Counting 369.5 million, the group of users aged between 18 and 24 accounts for 44.8% of the entire TokTok audience. However, it should be noted that TikTok tools don’t offer detailed breakdown numbers of all ages (minors under 18 aren’t included), so these results may vary. 

14. TikTok’s user base counts more female than male users.

(RoyMorgan) (DataReportal)

TikTok’s female user base in Australia makes up over 61% of all Aussie TikTokers, and the number of female users on a global level is at 56.1% against the 43.9% of TikTok’s male audience. 

15. The average Australian spends 26 minutes per TikTok session.

(SMPerth) (Influencer Marketing Hub)

More than 90% of all TikTok users return to the platform multiple times per day, and Australian TikTokers are no different. The Average Australian TikTok viewer spends around 26 minutes per session on the app, which amounts to around 17 hours per month. For comparison, the global average user spends 52 minutes per session on this social networking service. 

16. There were more than 1.1 million unique Aussie visitors on TikTok.

(Social Media News) (Statista) (RoyMorgan)

Among the Aussie population, TikTok’s widest audience consists of Generation Z users – teens aged 13-17, followed by the younger tech-savvy Generation Alpha TikTokers aged 6-12 that accounts for 750 000 users. 

17. Aussies have grown to prefer TikTok over YouTube.

(The Music Network)

Because of the convenient duration of videos on TikTok, many have started using TikTok more than YouTube, and Australian internet users are no exception. Latest reports show that the use of TikTok has jumped to nearly 16.8 hours per month per average Aussie TikTok user, while the average monthly YouTube engagement per user was 16.3 hours. 

(Influencer Marketing Hub) (eDigital)

Owned by the USA dancer and social media personality, TikTok’s most popular account, @Charliedamelio, counts a record-breaking 132.7 followers, amassing a profit of 17$ million in 2021. When it comes to Australia’s most popular TikToker, that title belongs to Hannah Kate Balanay, a dancer from Perth with 18 million followers.

19. Australian TikTok creators can get tips and video gifts from viewers and followers.

Video gifts can be turned into money and directly transferred to the user’s personal account, while they would get 100% of the tips given by viewers and followers without any interference from the TikTok platform.

20. The most used filter in 2022 is “In 2022 I will”. 

(Elite Daily)

In line with the very start of the year, this filter is obviously the most used one in January 2022, creating a sort of “bucket list” for the upcoming year, including hashtags that refer to education, travelling, or hobbies to try out, as well as funny memes.  

Like many other viral trends, this trending challenge requires a minimum of two people since you’ll be needing someone to shoot the video for you. You’ll have the opportunity to “hit the sky with an arrow” and set it on fire with pastel colours – but you need the one shooting the video to tap on the sky to make it happen.

Final Thoughts: Record, Cut, and Post

Stats prove that the massive TikTok growth that amazed the world and the rest of social media didn’t turn out to be just a passing trend, as TikTok became the place to be for many influencers and brands. What’s more, TikTok statistics and trends in 2022 prove that it will just continue growing in both users and revenue, as well as in-app spending.

  • Apptrace
  • Backlinko
  • BBC
  • Business of Apps
  • Business of Apps
  • DataReportal
  • eDigital
  • Elite Daily
  • Gizmochina
  • Influencer Marketing Hub
  • Influencer Marketing Hub
  • Sensor Tower
  • Sensor Tower
  • SCMP
  • Statista
  • Statista
  • SMPerth
  • Social Media News
  • Statista
  • RoyMorgan
  • The Music Network
  • The Music Network