So, it’s key that you hire the services of a marketing agency that specializes in SaaS marketing specifically and not any digital marketing agency. Not only will marketing agencies that have a proven track record working with SaaS companies know how to get more sign-ups, but they’ll also truly understand your unique product. To help you save time that you can instead spend on your business (or yourself, we won’t judge), we’ve done the homework for you. We’ve scoured the web and present to you 20 of the top SaaS marketing agencies that you can add to your shortlist.
20 SaaS Marketing Agencies to Help Get More Sign-ups in 2023:
20 of the Best SaaS Marketing Agencies
Wrapping Things Up
With increasingly more companies allowing their employees to work remotely, SaaS solutions are in demand. According to Statista, the cloud computing market was valued at over $340 billion in 2021, with SaaS accounting for nearly half of the total. Key services include:
Brand positioning Social ads Content marketing Email marketing SEO Video production Influencer outreach
Key services include:
Paid search Paid social Email marketing Lead nurture marketing Creative services Website optimization
Key services include:
Content strategy LinkedIn outreach Email drip campaigns Website enhancement Brand and messaging development Data analysis
However, you need to be able to sign up for a commitment of at least a year. So, don’t expect any quick fixes. Key services include:
B2B SaaS analytics Content strategy Pay per click (PPC) Retargeting Search engine optimization (SEO) Marketing automation Social media marketing
Their process is actually pretty straightforward. During the initial setup, they will get the ball rolling by putting together a team of key decision makers. Once the team has been identified, they’ll make sure that there’s agreement with regards to what your goals and metrics are. Using your data, their team will then proceed to identify powerful growth opportunities and implement inbound and paid services. The last step in their process is to evaluate the data and make adjustments where necessary to achieve the best possible impact. Key services include:
Web design and development Content marketing Graphic design Data analysis Inbound marketing
Not only do they focus on growth marketing, but also specialize in helping subscription-service businesses with their pricing. To help you maximize revenue, they’ll help you to create or optimize a value-based pricing model. This means that they’ll help you to get more customers for a lower cost and expand your current customers by maximizing revenue per account. Key services include:
Lead generation Customer acquisition PPC
Key services include:
Advertising tactic audits Creative growth hacking campaign ideation Retargeting PPC On-site and off-site SEO Email marketing Content marketing App store optimization A/B split testing Analytics
Trusted and loved by well-known brands like Cisco and Sumo Logic, they’ve worked with over 200 of the top SaaS companies. For example, for Sumo Logic, they managed to increase new users from direct traffic by nearly 40%. If you choose to partner with them, you can look forward to efficient communication. Thanks to weekly call-ins, you’ll at all times stay informed about your marketing campaigns. Key services include:
PPC SEO Conversion rate optimization (CRO) Marketing analytics
What sets them apart from other SaaS marketing agencies is that they use their own proprietary SaaS growth framework, Pipe, that’s helped more than 60 B2B companies get results. That being said, their services don’t come cheap. Pricing starts at about $31,000 per month Key services include:
Funnel analysis Metrics and tracking Demand marketing Product marketing Content strategy CRO
With regards to their marketing services for SaaS companies specifically, they’ve partnered with both early-stage and established companies in this industry. With the help of their high-ROI marketing strategies that strategically leverage SEO and content marketing, they can lower customer acquisition costs while converting high-quality leads into paid customers. For example, for an international SaaS brand, they’ve managed to boost the sign-up rate by almost 70%. Key services include:
Landing page design Persona research Competitor and market analysis Performance marketing SEO Content marketing
According to their website, what sets them apart from other marketing agencies is their level of experience. For the past 10+ years, they’ve created and implemented tested campaigns for software companies. Key services include:
Data-based optimizations Custom market analysis
What makes them a great choice for SaaS companies is that they’re experienced at creating effective landing pages and content strategies that are aimed specifically at the SaaS sector. Plus, when you partner with them, you’ll get your own account manager (an experienced SaaS professional) who will check in with you on a weekly basis. Key services include:
Website design AdWords SEO Content marketing
Key services include:
Segmentation Website refresh SEO Analytics Product pricing Loyalty campaigns Content marketing Paid and organic search marketing
Key services include:
Industry insight research Data-driven marketing campaigns Content marketing strategy Pipeline development
Trusted by more than 35 of the top SaaS companies that include the likes of Hotjar, SocialBee, and Lokalise, they can help you to improve your current PPC strategies. For example, for SocialBee they’ve managed to increase their trial sign-ups by more than 620%. When partnering with them, you can look forward to weekly calls and shared Slack channels. You’ll also get your own PPC specialist, ad creator, and custom landing page designer. Key services include:
PPC management Landing page design Chatbots
They, for example, helped BetterCloud to reduce their bounce rate by 17% and increase the average session duration by nearly 50%. Though, it’s not just user experience that they managed to improve. After they redesigned BetterCloud’s website, the company also enjoyed an increase of 50% in demo sign-ups. Key services include:
Analytics and research Brand strategy Third-party integrations Content strategy Digital strategy Conversion optimization Copywriting On-site SEO
Key services include:
Paid advertising Keyword research Technical optimization Content marketing and creation Link building
Not only do they specialize in Google, but their online marketing team also specialize in Facebook, podcast advertising, LinkedIn, TikTok, and Instagram. Once they’ve successfully increased your site traffic, they’ll also help with conversion rate optimization to ensure that no ad spend is wasted. As a matter of fact, they’ve created their own SaaS product, ClickFlow. This means that unlike many other marketing agencies that also work with businesses in this category, the team at Single Grain has an intimate understanding of the strategies that work and hurdles that SaaS businesses often face. Key services include:
Content marketing Google Ads Conversion optimization Facebook advertising PPC
Key services include:
Conversion optimization SaaS branding Website design SEO PPC Content marketing Email marketing
Though, it’s not only their own growth that’s important to them, but also that of their clients. As a full-service marketing agency, they can help with everything from strategizing to data analysis and everything in between. Though, if regular communication is at the top of your priority list, keep in mind that unlike many of the other SaaS marketing agencies mentioned, they offer only biweekly updates and not weekly check-ins. Key services include:
Website design and consulting Branding Paid search and social Video marketing SEO Public relations
So, the question isn’t whether there’s a market, but rather how to reach the ideal consumer and convert free trials into actual sales. Working with a SaaS digital marketing agency can make all the difference. Just know that rapid growth won’t happen right away and you might have to work with the agency for a few months, if not longer, before you can see a conversion rate increase.
