There are so many SEO audit tools on the market that can make your SEO audit a lot easier. In this article, we’re going to share the best SEO audit tools we’ve found. An SEO audit is an assessment of your site’s content, site structure, and off-page factors that impact your website’s search engine ranking. Fortunately, you don’t have to spend days or weeks trying to figure out what is working on your site and where there’s room for improvement. The SEO audit tools on this list will help you take a deep dive into your site to make sure that everything is working to get your site ranked and noticed.
20 Best SEO Audit Tools to Boost Your Rankings:
Best SEO Audit Tools
Did you know that Google changes its search algorithm 500–600 times a year? If you’re not staying on top of your site’s SEO this can result in a mad dash to revamp your site in response to these changes. Google doesn’t make these changes arbitrarily. As people figure out how to game the algorithm, the quality of search results has the potential to fall dramatically. With changes to the algorithm, Google can address this and keep its results relevant and high-quality. There are several free and paid SEO audit tools that can help you understand your site and how Google views it. Let’s take a look at 20 of the best SEO audit tools you can use to boost your rankings and drive more traffic to your site.
1. Google Search Console
Google Search Console is a free SEO audit tool that’s perfect for beginners. It gives you tons of insights about page load speed, indexed pages, broken links, HTML markups, and more. You can use Google Search Console to get an overview of your site’s performance including clicks, impressions, average click-through rate, and average SERP position. It also gives you details about areas of your site that are throwing errors or aren’t performing as expected. Google Search Console Pricing: Free!
2. SEMrush
SEMrush is an all-in-one SEO tool with an in-depth dashboard that can show you how your site or individual pages on your site are performing. It comes with multiple toolkits for SEO, advertising, social media, content marketing, and competitive research. SEMrush offers a free site audit for 100 pages of your website. When you conduct a site audit through the platform, you get a comprehensive technical SEO audit that helps you find and fix on-site issues, improving your Google rankings. SEMrush Pricing: SEMrush’s site audit is available for free for up to 100 pages. To get the most out of SEMrush, though, you’ll want an account. Pricing starts at $83.28/month (when billed annually).
3. Ahrefs
Ahrefs’s Site Audit tool can alert you to more than 110 technical issues ranging from critical errors to “you might want to fix this.” It recognizes everything that could possibly hurt your rankings: bad CSS or JavaScript files, redirects, broken links, and more. Ahrefs’ Site Audit is entirely cloud-based. That means there’s nothing to install and you can access your data anytime, from anywhere. Plus, you can schedule your crawls to happen daily, weekly, or monthly. Ahrefs Pricing: Ahrefs pricing starts at $82/month (when billed annually).
4. Screaming Frog
Screaming Frog’s SEO Spider is built for the SEO-minded. The program will crawl whatever websites you want, checking the URLs for common SEO issues. It offers a simplified and expedited process—even for larger websites. The tool is pretty intuitive and has easy navigation. Plus, you can export your data into Excel or as a .csv file if you need to do a deeper analysis. Screaming Frog Pricing: Screaming Frog has a free version with limited features for up to 500 pages. The paid version is $181.27/year.
5. HubSpot’s Website Grader
HubSpot’s Website Grader is a web-based tool that provides a summary of your site’s health. It grades your site based on performance, mobile optimization, SEO, and security. Website Grader is a bit complicated since while it does provide you a grade and ideas that will help you improve your grade, the actually fixing of the issues is left entirely up to you. But, it does give you a nice “What should I do next?” list. Website Grader Pricing: Free!
6. Woorank
Woorank offers an in-depth site analysis to help you find optimization and improvement opportunities. The analysis considers the performance of social media, usability, existing SEO initiatives, and more. Woorank reports cover a marketing checklist, SEO, mobile, usability, technologies, social, local, and visitors. Woorank Pricing: Woorank pricing starts at $39.17/month (when billed annually).
7. Seomater
Seomater is an online SEO audit tool that crawls your website and gives you a comprehensive analysis. You can export or download the white-label PDF that provides scores, problems, and things you can do to fix both on-page and off-page SEO. Seomater has SEO monitoring alerts that can do scheduled crawling of your site so you can track changes. Plus, with the Seomater Domain Comparison tool you can see how your site stacks up against a competitor. Seomater Pricing: Seomater offers a pay-as-you-go plan that gives you analysis and white-label reports for $5 (up to 100 URLs). Paid plans start at $19/month.
8. MySiteAuditor
MySiteAuditor is best-suited for larger SEO agencies. You can use it to embed a free SEO audit tool on your website to get more leads and sales. You can generate an unlimited number of SEO audit reports from the dashboard or from audit forms embedded on your website. The reports take about 15 seconds to generate and report on 50+ SEO signals. MySiteAuditor Pricing: MySiteAuditor pricing starts at $39/month.
9. Serpstat
Serpstat’s site audit tool helps you assess and improve technical SEO. It’s a great tool for those with SEO experience, but those without SEO experience will be able to get a ton from it, too. It finds errors related to server parameters, loading speed, links, redirects, meta tags, headings, indexation, and HTTP. You can export the report in spreadsheet or PDF format. Serpstat shows you SEO issues on your site, where they are on your site, and recommendations on how to fix the problems to improve your search rankings. Serpstat Pricing: Serpstat pricing starts at $55/month (when billed annually).
10. Moz
Moz gives you the tools and resources you need to find SEO issues on your site, track growth, optimize, and build reports. The Crawl Test tool will analyze up to 3,000 links and provide you with an email report showing data for each page. Moz explains each issue, its potential impact on your SEO, and tells you how to fix it. Plus, you can flag the issues you want to ignore, mark issues as fixed, and recrawl to check your progress. Moz Pricing: Moz pricing starts at $79/month (when billed annually).
11. DeepCrawl
DeepCrawl gives you in-depth reports on millions of pages. If you run large marketing projects, this is a great SEO audit tool to have at your disposal. You can also get reports about your competitors’ content, social media, and site structure. With DeepCrawl, you can schedule and customize your crawling tasks. This means setting metrics for load times, links, content, and more. And, if you’re part of a team, you can assign tasks to others, create support tickets, and track your website’s performance over time. DeepCrawl Pricing: DeepCrawl pricing starts at $140/year.
12. Majestic
Majestic is the largest link index database in the world. The Site Explorer tool gives you in-depth information on backlinks, referring domains, referring IPs, and referring subnets. At its core, Majestic is a marketing search engine that offers an SEO audit tool. With Site Explorer you’ll get a breakdown of incoming links and metrics for nearly every significant URL on the internet. Majestic Pricing: Majestic pricing starts at $41.67/month (when billed annually).
13. Sitebulb
Sitebulb audits your website, giving you actionable recommendations with stunning data visualizations. You can use audit scores to put audit results into context and check out the change history for any of your favorite metrics to see what has changed since your last audit. Sitebulb is able to crawl massive websites and unlimited domains so you can do a complete audit for yourself of your clients, regardless of their size. Sitebulb Pricing: Sitebulb pricing starts at $135/year.
14. GTmetrix
GTmetrix is a great SEO tool for checking your page load speed. You can use it to analyze your page with Google PageSpeed and Yahoo! YSlow rulesets, get your page load time, total page size, and the total number of requests. Plus, GTmetrix gives you recommendations on how to fix your site’s issues. GTmetrix Pricing: GTmetrix has limited features available for free. Paid plans start at $14.95/month.
15. Found’s SEO Audit Tool
Found’s SEO Audit Tool is a free online tool you can use to identify common SEO issues with a website. Plus, Found has an SEO analyst team if you want to get more information and recommendations. This SEO audit tool helps you solve technical SEO issues related to content, link building, metadata, canonicalization, and more. You just enter your URL and get back an SEO audit of your site. Found Pricing: Found’s SEO online audit tool is free.
16. Varvy’s SEO Overview Tool
Varvy is an SEO auditing tool that gives you information about your domain strength, image SEO, links, social counts and mentions, technical SEO, page speed, and more. It provides a comprehensive report in under a minute with easy-to-understand symbols that show you where your site could improve. Varvy Pricing: Varvy’s SEO audit tools are free.
17. Site Analyzer
Site Analyzer gives you a report based on 50 SEO ranking signals that help you find your problems and fix them. This all-in-one SEO optimizer gives you an in-depth analysis of your site through crawling, rank tracking, backlinks, content, SEO benchmarks, and more. Site Analyzer Pricing: Site Analyzer offers a 14-day free trial. Plans start at $29/month (when billed annually).
18. Alexa Site Audit
Alexa’s site audit tool helps you find and fix technical issues that keep you from ranking. It scans your entire site and shows you how to increase search visibility. You can run a quick and simple technical SEO audit to uncover the problems that are keeping you from getting more search traffic. Then, fix those problems with clear, easy-to-follow instructions. And, you can make sure that your hard work is paying off with recurring audits. Alexa Pricing: Alexa’s marketing stack is where you’ll find the SEO audit tools. Pricing starts at $149/month (14-day trial period).
19. Whatagraph
Whatagraph gives you in-depth insights into your clients in just a few clicks. You can track and report on organic traffic, clicks, impressions, link building, click-through rate, and more. And, Whatagraph offers gorgeous data visualizations with lists, tables, charts, images, and comments. Whatagraph makes it easy to set priorities so you can focus on what’s most important to you and your business. You can also do a competitor SEO analysis to get an edge. Whatagraph Pricing: Whatagraph pricing starts at $99/month (when billed annually).
20. BuzzStream
BuzzStream is a little different from the other SEO audit tools on our list since it’s a link building and digital PR tool. But, when you consider that getting the right backlinks from the right websites is critical to ranking well on Google, it just makes sense to include BuzzStream on our list. BuzzStream helps you reach out for backlinks and provides the information you need to know who will be receptive to your requests. BuzzStream Pricing: BuzzStream pricing starts at $24/month (14-day free trial).
Choose the Best SEO Audit Tool to Boost Rankings
Google and other search engines have a lot of information about your site and they use it to decide how well you’ll rank in search engine results. Why shouldn’t you have access to that information, too? Using one or more of the best SEO audit tools included on this list will help you address issues that are keeping you from ranking. Plus, you’ll get some insights about how to optimize your site to stand out from your competitors. Through leveraging SEO best practices and gleaning all you can from these SEO audit tools, you’ll increase your chances of ranking for the right searches.
