In 2021, it was forecasted that the livestream eCommerce industry will generate 11 billion US dollars. It’s anticipated that by 2024, the eCommerce revenue generated by means of live online shopping will increase threefold to reach 35 billion dollars.
So, you still have time to take advantage of this online shopping trend, but, to do so, you’ll also need the right software solution. While the host and products play a crucial role, the software is one of the key elements in creating good livestream shopping videos and can offer you many added perks to increase your sales. To help you get started sooner, we’ve done the homework and identified 17 of the best live shopping platforms that will help you to stream your shop to the world. Some of these tools also offer a free basic plan. So, if you’re not entirely sure about how your target audience will respond to this new strategy, you can test the waters without having to make any upfront investments.
17 of the Top Live Shopping Platforms to Stream Your Shop to the World:
17 Live Shopping Platforms to Check Out:
They offer two main packages: one-to-many and one-to-one. The one-to-many solution integrates with any eCommerce platform. All you need to do is embed the code and sync your list of products. For private, shoppable video calls, you can check out its one-to-one package. This way your customers can shop and chat on screen with a specific rep in real time. That said, if you’re looking specifically for an app, the Android app for streaming is still in beta and a number of features aren’t included yet. So, for the complete streaming experience, it’s better to use the app for iOS. Key features include:
Customized player design Dual hosting Split screen
Pricing: There are three pricing plans: Lite, Standard, and Enterprise. Pricing is available upon request. If you want to sell on NTWRK, you’ll need to apply, though. All applications need to be reviewed by their curators first. All in all, it’s very exclusive. So, if exclusivity is part of your branding, this is a potential shopping solution to check out. Key features include:
Product highlighting Live promotions Chat Metrics
So, if you have a Facebook Page, you can also use live shopping on Facebook to connect directly with your audience and sell items. In short, you’ll be livestreaming while you feature and showcase your products. One thing to keep in mind, though, is that you can only feature one product at a time. For example, with the help of Livescale’s white label solution, Lancôme could partner with Chiara Ferragni, one of the leading fashion influencers, and Anna Della Russo, a fashion icon and the Creative Director of Vogue Japan, to offer Italy’s first live shopping experience. The event generated 200,000 comments and likes and more than 45,000 live viewers. Key features include:
In-video purchase Fully branded experience Brand admin control panel Chat moderation Real-time analytics
It offers a wide range of modern tools that will help you boost your brand’s influence and maximize sales. For example, as a seller, you’ll get your own channel. What’s more, when you sell your products via their platform, they will add you to their Google Ads campaigns automatically for even more exposure. Another useful feature is that it’s shareable and playable across the main social platforms which includes Instagram Stories, Facebook, and Twitter. This means that your target audience will be able to make a purchase via their preferred social media platform. Key features include:
Real-time chat Inclusive player Prepaid shipping labels with automated shipping notifications Integration with Shopify
Pricing: Instead of charging sellers a fee to list and sell their products, they use pay-as-you-sell pricing. The rate per item sold is 10.25%. To help you get started, they also offer onboarding content. Then, to help you put together the best show and grow your audience, they also include marketing services. To sell on Popshop Live, you need to apply by completing an online application form. Successful applicants will be notified via email. Key features include:
Round-the-clock support Integration with Shopify Two-tap checkout process Sales and engagement stats
Pricing: Tailored pricing is available upon request. As its name suggests, you can channel different actions at the same time by using it not only to sell, but also to educate, engage, and entertain. You can, for example, use its live video shopping platform on your brand’s website or within its app to unlock sales live to create a more personal shopping experience. Thanks to its UI kits, you can also customize the user interface to match your branding precisely helping you to create an even more personalized experience. Key features include:
Analytics Pre-built integrations for a number of popular eCommerce platforms such as Shopify, WooCommerce, and Magento In-show, add-to-cart for promoted products
Pricing: Pricing starts at $49 per month. It’s used by international brands like Jo Malone, Mini, and Adidas and, according to their website, they boast a viewer engagement rate of 55% and a click-through rate (CTR) of 25%. For example, Adidas used it to make a campaign film shoppable. This way, their audience could click on the looks in the video to get extra product information with direct links to shop. Key features include:
Real-time comments and likes Detailed video performance data Catalog integration Integrations with Shopify, Magento, BigCommerce, WooCommerce, and Salesforce
Pricing: Their subscription is based on product features, usage levels, and integration. For a quote, you’ll have to reach out to them directly. One of its most useful features that deserve special mention is its real-time product counts. With this feature, you can set it up so that your products’ inventory gets displayed. So, when you’re running low on stock viewers will be notified to create a sense of urgency. Then, when products do sell out, shoppers can waitlist out-of-stock items and when it’s in stock again it will automatically get carted and the customers will be notified. Key features include:
Dynamic live selection Automatic notifications via Facebook Messenger Customer tags Auto-invoicing Reporting and analytics
Pricing: Pricing starts at $49 per month plus 5% of sales. For example, when Snug, a sofa-in-a-box company, approached them for help with online conversions, they managed to increase their conversion rates by 30 times. What’s more, by using Confer With, they also saw a 40% increase in the average order value. You’ll also get your very own AI assistant, affectionately dubbed Live Brain. Live Brain will help you to take care of more live sales by completing many of the repetitive work on your behalf. Similarly to Channelize, it also offers a free basic plan. With this plan, you can host up to 50 concurrent guests per channel. For the ability to host more guests and integrate live shopping on your website, you need to sign up for one of its paid plans. Pricing starts at $299 per month. That said, if you’re looking specifically for an app, keep in mind that it’s currently only available for iOS devices. Unlike many of the other tools mentioned on our list, Whisbi focuses more on one-to-one selling. So, if you prefer a dialog-driven approach, this could be a good fit.
