With 8 million active buyers, Etsy is one of the largest markets for handmade and vintage items in the world. 

How big is it in Australia? 

Read through these exciting Etsy statistics to find out. 

10 Must-Know Etsy Statistics & Facts

  • Etsy generated US$532 million in revenue in Q3 2021.
  • There are 168 Australian sellers on Etsy with 500+ monthly orders.
  • The Etsy app has been downloaded almost 90 million times.
  • An Etsy seller makes an average of US$44,380.
  • The majority of Etsy sellers in Australia run their business from home.
  • Etsy had 8 million regular buyers in Q3 2021.
  • Six segments make up 87% of total GMS.
  • 61% of Etsy’s GMS were made from mobile phones.
  • Etsy revenue increased by 110.9% in 2020.
  • GMS was US$10.3 billion in 2020.

General Etsy Statistics

1. Etsy generated US$532 million in revenue in Q3 2021. 

(Etsy)

This represents an 18% Y/Y increase. The latest Etsy statistics and reports further reveal that consolidated GMS was US$3.1 billion, up by 17% compared to the same period in the previous year.

GMS per Active buyer, on the other hand, increased by 20% Y/Y recording US$110 in Q3 2020 and US$132 in the same quarter of 2021.

2. The number of active sellers on Etsy grew by 61.7% in 2020. 

So, how many sellers does Etsy have in 2021? There were 4.4 million active sellers, while the number of active buyers increased by 76.7% to 81.9 million.

3. How many sellers on Etsy are from Australia? 

(Statista) (Handmade Hunt)

As of February 2022, the Australian Etsy market had around 114,673 shops, making it one of the most popular online marketplaces in the country. 

In terms of international sellers, those in Australia take up 7% of all sellers on the platform. This puts the country in fourth position, far behind the USA and UK that account for 62 and 38% of international sellers, respectively.  

4. There are 168 Australian sellers on Etsy with 500+ monthly orders.

(Handmade Hunt) 

Although it’s difficult to calculate just what percent of Etsy shops are successful, judging by Handmade Hunt, there are over 168 Australian sellers with more than 500 monthly sales, while the biggest one has over 7,000 orders every month. This would make more than 35% of active Etsy shops in Australia successful.

5. The Etsy app has been downloaded almost 90 million times. 

(Business of Apps) (Similarweb)

The Etsy app has been downloaded around 88.9 million times worldwide. Currently, it is ranked at 19 and 11 among the top free shopping apps in Australia on Google Play Store and the App Store, respectively.

6. An Etsy seller makes an average of US$44,380. 

(Convome) (Shmoop) (SoftwareFindr)

Considering that the most successful shop had a total of 1.7 million sales transactions in 2021, there is a real possibility that you could make a living out of selling on the Etsy site. 

But how much does the average person make on Etsy?

According to a survey by Convome, the earnings of Etsy sellers start from US$500 and go up to US$10,000 a month, with the majority of respondents saying they earned between US$1,000 to US$5,000 a month. 

Other research, however, indicates that the average income of an Etsy seller is US$44,380 with expected lifetime earnings of US$1,852,766.

The bottom line is that around 51% of Etsy sellers financially depend on their sales on the platform and have no other source of income.  

Etsy Demographics

7. Over 60% of sellers on Etsy are under 45 years old. 

The median age for Etsy sellers worldwide is 39, which is much younger than the average business owner who is 50+ years of age. 

The median age of Australian Etsy sellers is 44, which is again younger than the median age of an Aussie business owner of 48. In fact, for half of them, Etsy was the first place where they sold their goods. 

8. The majority of Etsy sellers in Australia run their business from home. 

More 2018 Etsy facts and stats reveal that: 

  • 96% run their shop from home
  • 89% of sellers identify as women
  • 84% are businesses of one, while 63% are part of the independent workforce

As to location, 58% of sellers were running their shops from inner or outer regional areas and 25% were from remote areas. Only 17% of sellers were located in urban areas in 2018, as opposed to the 23% recorded a year earlier, representing a shift away from city centres to suburban and remote towns. 

9. Etsy is the main source of income for many sellers in Australia. 

When it comes to employment status of sellers in Australia, Etsy statistics show the following: 

  • 62.8% are independent workers
  • 21% are full-time employees
  • 3.3% are unemployed
  • 9.3% are retired, students or caregivers

Compared to other regions, Etsy sellers in Australia are more likely to save money, as 28% had said they set aside income from their creative business. Also, income from Etsy sales, statistics suggest, contributes more to the household budget today than it did in the past.

10. Etsy had 8 million regular buyers in Q3 2021.

From the 89.4 million active buyers on Etsy in the third quarter of 2021:

  • 8 million were habitual buyers, going slightly down from the 7.9 million registered in the previous two quarters;
  • 36.1 million were repeat buyers, which is another decline compared to 36.4 million at the start of 2021.

What’s more, the new buyer repeat purchase rate increased by 25% in 2021 compared to 2019.

Etsy Shop and Product Stats

11. More than 13,000 products are listed by Australian sellers on the platform. 

(Etsy) (Veeqo)

There are around 60 million products listed worldwide with more than 13,000 items coming from Australian sellers. Moreover, there are about 43 different categories listed, including cosmetics, furniture pieces, and knitted items, the popularity of which varies according to season. 

12. Wall decor is the most searched keyword on Etsy Australia right now.

(eRank)

Trending on Etsy Australia in January 2022 are the following keywords:

  • Wall decor
  • Stickers
  • Personalised gifts
  • Tanzanite (the most popular at the moment)
  • Minimalist

These might not be actual Etsy sales data, but they reflect the popularity of certain items among Aussie shoppers on the site. 

13. Six segments make up 87% of total GMS.

These six categories, growing by 51% Y/Y, make up the lion’s share of GMS on Etsy.

*in billion US dollars

Etsy Revenue Statistics

14. 61% of Etsy’s GMS were made from mobile phones.

(Statista)

Mobile phones play an increasing role in eCommerce as over 90% of Aussies use their mobile devices for online shopping. In 2020, more than half of Etsy buyers made a purchase on their phones, almost twice as many as in 2014. 

15. Etsy revenue increased by 110.9% in 2020. 

Etsy revenue has shown considerable growth throughout the years, going up from just US$818 million in 2019 to a whopping US$1.7 billion in 2020. 

16. GMS was US$10.3 billion in 2020. 

Gross Merchandise Sales doubled between 2019 and 2020, reaching US$10.3 billion. 

The biggest growth was seen in Domestic GMS which rose 64% compared to a 36% growth in International Gross Merchandise Sales. 

Finishing Thoughts 

Whether you want to sell your items on Etsy and make a career out of your online creative business, or you are just a regular buyer interested in finding out more about the site, we hope these Etsy statistics have given you a better understanding of the platform, how it works and just how popular it is in Australia. 

If you are interested to learn about other e-Commerce platforms, check our article: Is Shopify Australia and How Does It Work

  • Business of Apps
  • Convome
  • eRank
  • Etsy
  • Etsy
  • Etsy
  • Etsy
  • Handmade Hunt
  • Handmade Hunt
  • Shmoop
  • Similarweb
  • SoftwareFindr
  • Statista
  • Statista
  • Veeqo