Want to become a Twitch influencer? Check out our guide How to Stream on Twitch.
15 Twitch Influencer Marketing Platforms to Help Find the Right Twitch Streamers:
You can’t have effective Twitch influencer marketing without the right Twitch influencer. That means finding an influencer whose audience overlaps nicely with the target audience for your products and services. You’ll also want to make sure that your brand personality matches with the influencer you’re considering. If you’re marketing a pacifist game like Journey, Firewatch, or Night in the Woods, you’re going to miss the mark if you choose a Twitch streamer who only plays first-person shooters. Finding the right Twitch influencer for your brand can be complicated. That’s why we’ve put together this list of Twitch influencer marketing platforms you can use to help you find the right Twitch streamers for your brand.
Wrapping Up
With the Twitch influencer marketing platforms on this list, you’ll have an easy time finding the right Twitch streamers for your brand. Learn more about Twitch with our Twitch guide! Here are just a few of the features Grin offers:
Relationship management to make it easier to nurture influencer relationships Discovery and recruitment of the best influencers for your brand Track KPIs, create custom reports, and demonstrate ROI with reporting and analytics Content management tools to help you track and repurpose your influencer content Product seeding Payment management
Pricing Request a demo for pricing. Key Features: Content Amplification, Search/Discovery, Influencer Lifecycle Management, Influencer Relationship Management, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Channels: Facebook, Instagram, TikTok, Twitter, Twitch, YouTube What we really love about this Twitch influencer marketing platform, though, is that Upfluence lets you find influencers organically, from your own customer base and audience. You can collect data from visitors as they browse your site, shop, and checkout. Then, use that data to invite those users to join your affiliate marketing efforts. Here are some of the Upfluence features we’re excited about:
Add a social media field to your Shopify checkout process Analyze the followers of your brand’s social media Collect useful information from customers, contacts, followers, and visitors Identify organic influencers Generate and manage coupons to reward social data capture Track affiliate sales and campaign performance Monitor hashtags and mentions through the Upfluence social listening tool
Pricing Upfluence is a SaaS platform sold on a subscription basis. It offers five price points, each with a monthly fee and billed annually.
Startup: 1 User account, 500 influencers emailed, 1 social listening stream, Basic Training, and Support Small Business: 1 account, 750 influencers emailed, 3 social listening streams, Influencer Demographic Data Professional: 2 accounts, 2k influencers emailed, 10 social listening streams, Influencer and Audience Demographic Data, API & Exports Enterprise: 5 accounts, 5k influencers emailed, 25 social listening streams, Influencer and Audience Demographic Data, API & Exports, Publisher Platform
Key Features: Influencer Search & Discovery, Relationship Management, Campaign Management, Third Party Analytics, Automated Recruiting, Influencer Lifecycle Management, Team Collaboration Tools, Content Review, Campaign Reporting, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Payment Processing, Social Listening, Channels: Instagram, Youtube, Facebook, Twitch, Tiktok, Twitter, Pinterest, Blogs CreatorIQ offers:
Seamless onboarding to build a better private creator network Fully integrated global payments to streamline accounting Unified organic and paid media performance to improve ROI Shared environments to collaborate across organizations More than 1 billion social accounts in real-time Powered by Google AI Fraud analysis Talent one-sheets and custom data fields
Pricing CreatorIQ doesn’t have public pricing. It’s probably not going to be the best option for small businesses; the smallest clients on their published list are bringing in around $100 million annually. Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Fake Follower/Fraud Detection, Payment Processing, Channels: Facebook, Instagram, Twitter, YouTube, Pinterest, Twitch, Blogs Brand24 features include:
Automated sentiment analysis so you can segment positive, negative, and neutral mentions Instant alerts for negative mentions Access and engage online mentions to grow customer satisfaction Track engagement, including Likes, Shares & Comments Daily/weekly reports that can be exported through PDF & Excel reports Track KPIs including reach and engagement Track hashtags and find influencers
Pricing Brand24 offers three plans with a 14-day free trial. The Plus plan is $49/month, the Premium plan is $99/month, and the Max plan is $199/month. Here are some of the Aspire features you’ll get access to:
Database of 6+ million content creators Legal contract help with HelloSign integration Automated campaign analytics Unlimited influencer relationships Dedicated customer service team Custom community management frameworks (Elevate) Smart ranking of valuable relationships (Elevate) Streamlined processes and reporting (Together) Social media management, paid ad support, and more (Together)
Pricing Aspire offers three plans (Create, Elevate, and Together) with customized pricing and a yearly commitment. Key Features: Search/Discovery, Influencer Relationship Management, Influencer Marketplace, Team Collaboration Tools, Content Review, Content Library, Campaign Management, Campaign Reporting, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Payment Processing, Social Listening, Competitor Research, Visual Discovery, Influencer Content Amplification, Channels: Instagram, YouTube, Facebook, Twitter, Pinterest, Blogs Here are just a few of the features you’ll enjoy with Julius:
Find out how competitors use influencers so you can discover what works for your industry Custom research and managed services Find the influencers you need across a wide range of verticals Share data and insights with clients using white-label options
Pricing A demo is required for pricing. Key Features: Search/Discovery, Influencer Relationship Management, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Forms/Compliance, Channels: Instagram, Facebook, Twitter, YouTube, Pinterest, Twitch, TikTok, Snapchat Influence.co features include:
Robust search feature so you can find the right Twitch influencers for your brand Access all social media platforms for an influencer right from their profile so you can get information about their audience, engagement rates, follower growth, and previous collaborations Build your influencer community and CRM right from your Influence.co business page Simplify your campaign workflow by keeping messages, influencer details, and progress all in one place Reporting tools to help you find, track, and calculate your results
Pricing Influence.co offers two business plans. Business Basics is free. If you want a more comprehensive option, you’ll want to go with the Pro plan. Pricing isn’t public and requires that you contact Influence.co for rates. Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Here are some of the Dovetale features we love:
Manage your influencer marketing campaigns from a single platform Automate tasks with smart, connected databases Find the right influencers for your brand using Dovetale’s search Measure, analyze, and automate reporting
Pricing Dovetale offers a 14-day free trial. The Starter plan is $99/month, the Pro plan is $499/month, and the Enterprise plan requires a custom quote. Key Features: Search/Discovery, Automated Recruiting, Influencer Marketplace, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Payment Processing, Channels: Instagram, Twitter, Facebook, YouTube, Twitch, TikTok Klear’s features include:
FakeSpot technology to detect fake followers or engagements Klear Influencer Score helps you identify creators with the highest level of influence Advanced audience demographics
Key Features: Search/Discovery, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Social Listening, Competitor Research, Channels: Facebook, Instagram, Twitter, YouTube, Blogs HYPR offers several features including:
30,000+ topic categories and a robust influencer database Influencer evaluation tools including an audience overlap tool and audience health score Powered by Salesforce Campaign workflow progress board Live demographic engagement data
Pricing HYPR offers a free trial and pricing is available after a demo. Key Features: Influencer Search & Discovery, Influencer Outreach and Engagement, Performance Tracking with Audience Demographics and Conversion Attribution, Global Influencer Payment, Fraud Detection and Audience Health, Channels: Instagram, Facebook, Twitter, YouTube, Pinterest Here are some other great SocialBook features:
Performance prediction to get estimates on your campaign cost, potential results, and more SocialBook tracking pixel to track website promotion Choose the KPIs you want to see: impressions, views, likes, comments, clicks, signups, downloads, sales, LTV, and more View reports of daily clicks, downloads, sales, and more
Pricing SocialBook offers four plans (prices are shown for annual billing):
Silver: $171/month Platinum: $428/month Diamond: $856/month Enterprise: contact for a quote
Key Features: Search/Discovery, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Payment Processing, Channels: Instagram, YouTube, Twitch Traackr features include:
Search by influencer content, attributes, and audience criteria Evaluate influencers based on performance, audience, quality, and value alignment Workflow tools to manage your influencer campaigns from start to finish Manage influencer relationships in a centralized database
Pricing Traackr pricing isn’t public, so you’ll need to sign up for a demo. Key Features: Search/Discovery, Influencer Relationship Management, Team Collaboration Tools, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Product/Gifting Tools, Forms and Compliance, Fake Follower/Fraud Detection, Competitor Research, Channels: Facebook, Twitter, Instagram, YouTube, Pinterest, Tumblr, Blogs Gameinfluencer has many great features including:
31+ million influencers Choose from micro Twitch influencers or macro Twitch influencers Twitch influencers in multiple languages Full-service from creative concept to campaign realization to measuring and reporting results
Pricing Pricing for Gameinfluencer is customized and requires a quote. Wehype includes these features:
World’s largest database of gaming influencers Influencer dashboard to show your campaign progress Automated and manual content monitoring and approval Creative support and direction Global payment operations Data insights and analysis
Pricing Wehype pricing isn’t public. To learn more you’ll need to set up a meeting. Hashtag Paid features include:
Centralized communications so you can stay in touch with every creator on your campaign Automated reminders so you know when your content is ready for approval and when it will go live A Success Manager offering support every step of the way Review and approve everything before it goes live Share feedback directly with creators on a preview of each post Buy paid social through creator handles Build ad-sets with your best performing creators and content, then send it right to your Facebook Ad Manager Creator whitelisting to attribute influencer marketing spend to the bottom of your funnel High-level overview of your campaign and key metrics you moved Repurpose your favorite content across social, your website, OOH, or anywhere you want
Pricing Hashtag Paid has three plans. The Essential plan is $269/month (billed annually), the Grow plan is $539/month (billed annually), and the Enterprise plan requires custom pricing. Key Features: Content Amplification, Influencer Marketplace, Content Library, Influencer Analysis, Audience Analysis, Fake Follower/Fraud Detection, Payment Processing, Channels: Instagram, Facebook, Youtube, Tiktok
