Instead, in most instances, they don’t convert into paying customers because the shipping details weren’t clear, the page took too long to load, or the store didn’t offer the payment method that they wanted to use. You see, while cash might be king (though, that’s probably up for debate), when it comes to online shopping, cash is pretty much useless. You might still be lucky and get the odd local store that still accepts cash on delivery, but that’s about that.
1. Fashion Nova
Based in Los Angeles, Fashion Nova is one of the top quick-to-market apparel and lifestyle brands. Each week they introduce over 1,000 new arrivals to their online store. According to their website, their followings on social media exceed 25 million. What’s more, their name has also been included in chart-topping songs, while their jeans have been worn by the likes of Kylie Jenner and Cardi B.
2. LN-CC
To stock such a huge product range that meets the needs of their target audience calls for careful curation. Then, to ensure that these products get in front of the right eyes, they also need to be selective about which marketing channels to use. Cristian Musardo, the chief executive at LN-CC, explains that they believe that the leading high-end fashion brands need to work with only relevant platforms that are able to communicate their brands in a differentiated way. For this reason, LN-CC strives to create their own content that also involves their community. For example, in 2021 they created a three-part podcast series and playlist that featured important cultural figures to promote Burberry’s Spring/Summer 2021 collection. The result – an uplift of 479% in Burberry sales.
3. Dolce & Gabbana
Dolce & Gabbana needs no introduction. To translate their success into numbers, here are some stats shared by Statista:
It’s estimated that nearly 1.8 million people in Great Britain use Dolce & Gabbana perfume and eau de toilette for women. With over 12 million followers on Facebook, they’re one of the leading luxury brands in terms of follower count. In 2021, they were the third leading luxury fashion brand in Italy. Their Collezione Genesi NFT sale that consisted of nine pieces generated more than $6 million.
4. Alo Yoga
Alo Yoga is one of the top online shopping sites and considering how big the yoga industry is, it’s expected that the brand will only grow from strength to strength in the coming years. Loved by names like Hailey Bieber, they also recently launched a virtual space, Alo Sanctuary, in Roblox.
5. allkpop
6. Allbirds
If you’re a regular reader of Influencer Marketing Hub, you’ll probably already be familiar with Allbirds. We’ve featured them quite a lot as their online store offers some of the best eCommerce website design and their Facebook Ad campaigns are also noteworthy.
7. CORSAIR
8. Princess Polly
Princess Polly’s online store was launched in 2010 in Australia. They’ve since then expanded their reach to the United States too where they’ve opened a second office. While most of the other online fashion stores on this list also cater to men, as the name suggests, Princess Polly targets women exclusively. Their clothing and accessories are inspired by pop culture, street style, and the latest fashion trends. From dresses to tops to bottoms to bikinis to even vegan shoes, you’ll find everything you need to get dressed from tip to toe in style.
9. AllSaints
10. Vuori
Similarly to Alo Yoga, Vuori sells premium performance apparel. According to their website, they get their inspiration from living an active coastal Californian lifestyle. Not only do they integrate fitness with sport and surf, but also art. This rather unique approach means that they can offer a fresh view on performance apparel and challenge the rules of traditional activewear. The result: fashionable, functional pieces.
11. HODINKEE Shop
Launched eight years ago, HODINKEE Shop is all about the smallest details. After all, if you’re going to be selling watches, even a second counts, right? Whether you’re interested in a new watch from some of the world’s leading brands like Montblanc or Tissot or simply need a different strap for your Apple watch, watch this space. According to PipeCandy, their estimated web sales for the last 12 months have added up to between $50 million and $100 million and their website attracts nearly 500,000 unique visitors per month.
12. Bike-Discount
Founded in 1989, Bike-Discount has been in the race even before online shopping was a thing. During their 30+ years, they’ve managed to grow their brand to one of the biggest online shops for bikes, clothing, accessories, and bike components in Europe. To date, their product range boasts more than 25,000 products.
13. Vivienne Westwood
Vivienne Westwood’s claim to fame is bringing modern punk into mainstream fashion. Most recently, her Fall/Winter 2022/2023 collection was worn by Gigi and Bella Hadid, two of the top models on Instagram and Snapchat, during Paris Fashion Week. Luckily, if you too want to dress like these social media stars, shopping online at Vivienne Westwood is easier than launching a modeling career as you can use buy now, pay later options.
14. Pura Vida
More than 10 years ago when two friends embarked on their college graduation trip to Costa Rica, little did they know that it would lead to one of their biggest adventures – starting an online store that sells responsibly-made products. Their bracelets celebrate the little pleasures in life and serve as a tangible reminder to slow down and live life to the fullest. Just like Allbirds, Pura Vida’s eCommerce website is a great example of how to create a successful online store. They include all the key web design elements: vibrant colors (just like their bracelets), beautiful product photos, social proof, and clear calls to action. When they first launched, they sold only a couple of bracelets per week. Fast-forward 12 years, and their estimated web sales for the last year amounted to between $500 million and $1 billion, according to PipeCandy.
