To make it easier for you to succeed in Facebook video marketing, we’ve put together a list of 15 Facebook video makers that will help you create engaging, high-quality videos and Facebook video ads that will draw in and delight viewers.

15 Facebook Video Makers to Make Your Facebook Ads Pop:

Important Features for Facebook Video Makers

Before we dive into our list, let’s talk features. What features should you look for when considering the Facebook video maker you’ll use? If you don’t have an in-house video team, you’ll want to make sure that the app you choose is user-friendly while still offering the editing and sharing tools you need. Here are a few of the features to keep in mind as you’re choosing between all the Facebook video makers out there.

Editing Tools

Some Facebook video makers will only let you record, add some text or filters, and share. Others will give you limitless options to edit, cut, trim, and modify your videos. More isn’t always better, though. Remember that the more features something has, the harder it could be to learn to use effectively. Choose a Facebook video maker that has the features you need. Don’t get distracted by all the bells and whistles, particularly if you’re not likely to use them.

Video Formats

What formats does the Facebook video maker support? You might want the freedom to create landscape, portrait, and square videos. Can you optimize your videos for both Facebook and Instagram? Other social media platforms? What image sizes are available?

Direct Share

How easy is it to get your video creations uploaded to Facebook? If you can share your video with a single click, that’s probably going to be better than having to export from a Facebook video maker to your computer and then upload it into Facebook from there.

Ease of Use

Look for a Facebook video maker that’s easy to use. It should have an intuitive layout where everything is easy to find and not require professional video editing skills to operate.

Pricing

Pricing for Facebook video makers varies depending on features and whether the platform is cloud-based or requires a download. Choose a price you’re comfortable with and make sure that you’re getting the features you need.

15 Facebook Video Makers

No matter what platform you’re using—Windows, Mac, or your smartphone—there are tons of video editing tools to choose from. Let’s take a look at our picks for the best Facebook video makers.

Wrapping Up

Being successful with Facebook marketing doesn’t mean spending countless hours creating and editing videos. Any of the Facebook video makers we’ve covered here provide the editing tools you need to create engaging Facebook content and Facebook ads that convert. Pricing Animaker has a free plan which will get you 5 watermarked downloads each month and 2 custom characters each month, along with access to basic editing tools. The paid plans start with the Basic plan at $10/month (billed at $120/year) with 5 premium downloads and 5 custom characters each month. The Starter plan is $19/month (billed at $228/year) and the Pro plan is $39/month (billed at $468/year). Animaker also offers Enterprise plans with custom pricing. Pricing WeVideo has a free plan that includes 5 minutes of publish time per month. Paid plans start at $4.99/month (billed annually) for the Power plan and go up to $29.99/month (billed annually) for the Business plan. Pricing Clideo Pro pricing is $9/month or $6/month when paid annually. Both options come with unlimited videos.

Video ads Explainer videos Promo videos Typography videos Social media videos Infographic videos Corporate videos Mobile app promos Video presentations Video commercials …and more!

Pricing MotionDen has a free plan that includes up to 5 watermarked videos. There’s also a “pay as you go” plan for $9/video (additional cost to remove watermark) and an unlimited plan for $29/month (billed annually, no watermarks). Pricing MakerMoon has two plans, Personal and Professional. The Personal plan is $69/year. The Professional plan is $119/year and includes a reseller license. Pricing Renderforest offers a free plan that includes watermarks. Paid plans start at $6.99/month (billed yearly) for the Lite plan and go up to $49.99/month (billed yearly) for the Agency plan. Pricing Promo’s Annual Basic plan is $39/month (billed yearly) and includes 36 premium clips per year. Both Annual Standard and Annual Pro include unlimited premium clips and are priced at $69/month and $249/month, respectively (annual billing). Pricing FilmoraGo offers a yearly subscription for $29.99 (iOS pricing) and a lifetime plan for $49.99. You can also get a monthly subscription for $4.99/month if that’s your thing. Pricing Lumen5 offers a free plan limited to 3 watermarked videos per month. Paid plans range from the Starter plan at $19/month (annual billing) to the Business plan at $149/month (annual billing). Lumen5 also has an Enterprise plan with custom pricing. Pricing You can try out InVideo for free, exporting up to 60 watermarked videos per month. Paid plans start with the Small Business plan at $10/month (billed annually). You can get the Unlimited plan for $30/month (billed annually). Pricing The Basic plan is free. Paid Clipchamp Create plans start with the Creator plan at $6/month (billed annually). Their most popular plan, Business, is priced at $13/month (billed annually). Magisto is a Facebook video maker with a simple and intuitive user interface. It offers a wide array of editing tools and custom branding tools. In addition, you can choose audio from Magisto’s commercially-licensed music store and easily add logos to videos. Magisto includes AI-powered editing. Just choose your template, add your elements, and Magisto edits your creation into a stunning video. Pricing Magisto has three plans: Premium, Professional, and Business. Pricing starts at $4.99/month (with annual plan) and goes to $34.99/month (with annual plan). Pricing Wave.video offers a free plan. Paid plans start at $20/month (billed annually) for the Creator plan and $40/month (billed annually) for the Business plan. Pricing Boosted’s Premium plan is $12/month (paid annually). Pricing Biteable has a free plan that includes watermarked exports and Biteable branding but no commercial usage rights. Biteable’s Plus plan is $19/month (billed at $228/year). The Professional plan is $49/month (billed at $588/year) and includes collaborative editing and video creation assistance.