48% of consumers feel prompted to make a purchase when a brand answers a customer’s query over social media 46% say that promotions and contests on social sway them Educational content results in conversions for 42% of consumers.
At the same time, you can’t just be active on social media and expect sales to grow exponentially. You need to have a proper strategy to promote your brand in a way that’s relevant and helpful to your audience. For this, you will need to effectively monitor how people are engaging with you and what they’re saying about you or your competitors. Social listening helps you discover scope for improvement, sales and service opportunities, and more. In fact, Clutch found that:
86% of businesses monitor requests, concerns, and questions from customers with the help of social listening 25% use it so they can learn how to improve their products 24% use it to attract customers 21% use it to provide better customer service.
All of these numbers show that social media monitoring can have a multitude of benefits for businesses. But if you’re going to do it right, you need to equip yourself with comprehensive tools that help you monitor various aspects of your social media presence and performance.
Best Social Media Monitoring Tools available in 2023:
Conclusion
These are the best social media monitoring tools available right now. You can check out each of their features and see which best fit your specific requirements. We’ve included free tools as well as tools that fit various budget sizes. So you can compare them and find out which one will be ideal for your business. As part of its social media monitoring, you can use it to track trends, for example, Identifying popular topics and hashtags to follow. As a result, you can target your campaigns and content for better reach and engagement. You can monitor your brand and keep tabs on the conversations taking place around your brand and products. If you have an international audience, you can track and engage on a global scale. Brandwatch offers sentiment analysis in multiple languages, including German, Mandarin, and Spanish. It marks mentions as positive, neutral, or negative. One of its useful features that deserve special mention is its campaign analysis functionality. You can use it to monitor audience reactions and campaign buzz in real time, helping you to optimize your social media content strategy. Using its real-time social analytics, you can, for example, identify the best times for communication. Then, to help you improve your communication via social media and react faster, it sends real-time alerts to keep you in the loop. You might even be able to discover potential customers through this process and engage with them to get their attention. This could involve answering their queries, suggesting your products, or providing helpful information. The platform also lets you monitor social media mentions about your competitors. This makes it much easier to conduct competitor research and understand how people feel about the competition. Additionally, Brand24 even helps you discover people who have the most social influence, simplifying your influencer search process. You can use the social listening feature to discover conversations around every brand you’re working with. And you can easily manage responses by highlighting negative mentions that need prioritising. The tool generates quick and accurate social media reports that help you gain a thorough understanding of you performance in terms of impressions, reach, engagement, and more. The tool analyses all of these conversations to help you understand your brand’s positive to negative sentiment ratio. It also helps you analyse your brand reach and its likelihood of being talked about. Plus, it helps simplify your influencer search by identifying the most influential people leading conversations around your brand or specific keywords. You’ll be able to conduct your search beyond Twitter, narrowing down on influential bloggers and Instagram power users. The tool lets you track the results of your campaigns to understand their full reach and impact. These insights can help you make changes and corrections in ongoing campaigns, and develop better campaigns in the future. It even lets you break down your results according to specific social media platforms including Facebook, Twitter, Instagram, and YouTube. Unamo even lets you visualise the most popular words and terms based on your query to help you better understand where conversations are going. The tool gives you a microscopic understanding of an audience by analysing the followers of certain social media accounts. It also analyses conversations to get highly specific results such as users who are talking negatively about you or your competitors. What’s great about this tool is that you can easily sort various users into relevant categories by tagging them based on their comments. You can tag them as sales leads or sort them into categories that require a certain level of support. Or you could even tag them as people to target for your upcoming campaign. You can even filter the results to get a better understanding of where you stand with various market segments. It gives you real-time reports so you can quickly look for resolutions when the sentiment towards your brand starts dropping. This tool makes it easier for you to get a closer look at your audience and discover what appeals to them. You can use it to analyze the performance of your content by tracking keywords, mentions, and hashtags. Based on these insights, you’ll get a clearer idea of what people love and then adapt it into your strategy. You can customize your keyword monitoring streams for each team member. This will help them quickly discover conversations that are relevant to their unique roles and take necessary action. This significantly reduces the time taken to sort all of your social mentions for relevant teams.
