Let’s explore some of the more popular eCommerce platforms to see how they compare. 

Best eCommerce Platforms Compared:

What to Look for in an eCommerce Platform

There are tons of eCommerce platforms to choose from. So, how do you find the best eCommerce platform for your unique business? Here are seven key features to look for when shopping for an eCommerce platform.

👶 Ease of Use

Before committing to an eCommerce platform, be honest with yourself about the time you’re willing to put into learning how to use it. If you’re a bit lacking in technical skills, you’ll want to make sure that the platform you choose is simple and straightforward to use. The platform you choose should allow you to create a beautiful eCommerce site without taxing your patience.

💳 Payment Processing

Offering multiple payment options will help minimize friction during the checkout process and increase the likelihood that shoppers will complete their purchases. You’ll want to make sure that your eCommerce platform not only accepts popular options like PayPal, Stripe, and Apple Pay but local payment gateways, too, if your site is international.

📊 Analytics

How will you know if your site is performing as well as it could? Any eCommerce platform you choose should have built-in analytics that will make it easy for you to track the eCommerce metrics that are important to your business. You’ll want to be able to track average order value, sales conversion rates, customer lifetime value, churn rate, and more. If the platform you’re looking at is perfect in all ways except analytics, make sure that it integrates with a third-party eCommerce analytics tool.

🤖 SEO-friendly

Your eCommerce store should come up in search results for not only your brand name but for the products and services you sell. That means you need an eCommerce platform that’s SEO-friendly. Look for platforms that let you use your own domain, collect and publish customer reviews, and add content (like a blog) so you can pull in traffic organically.

📱 Mobile-friendly

As of June 2021, the number of mobile buyers in the United States was 173.3 million (eMarketer). This is expected to increase to 187.5 million by 2024. The increasing use of mobile devices to make purchases means it’s important to create an eCommerce store that is mobile-friendly. Shoppers should be able to easily browse your site and make a purchase from their mobile devices.

🤝 Integrations and Apps

Another important feature to consider when you’re trying to find the right eCommerce platform is the integrations and apps it offers. Integrations can extend the functionality of your eCommerce platform and fill the gaps for the features that your chosen platform might not have right out of the box. Plus, you’ll want to make sure that your eCommerce platform works with the tools you already use, like email marketing, accounting, or inventory management tools.

👩‍💻 Support

With even the most simple and easy-to-use eCommerce platform, you’ll eventually need support. When that time comes, you want support to be accessible and swift. After all, you don’t want to be waiting on support to respond if your site’s down, do you? Your eCommerce platform should offer multiple support options including live chat, email, phone, and self-help options like a knowledge base or community forum.

Best eCommerce Platforms Compared

BigCommerce walks you through the steps needed to set up your eCommerce store. You begin by adding your products and only build your website further through the setting-up process.  BigCommerce really keeps you organized. There are clear instructions about what information is needed and links to help files related to what you’re filling out. If there’s a third-party app that can help you more than what BigCommerce provides, you’ll have the opportunity to install that app right from the admin console. More than 800 apps in the BigCommerce app store allow you to add numerous additional capabilities to your store, depending on your needs. 👶 Ease of Use BigCommerce is another easy-to-use eCommerce platform, but it’s not quite as user-friendly as Shopify. For starters, there are two separate areas where you manage the backend of your store. In one area you add products and manage shipping and discounts, but you have to go to another area to edit your actual storefront. Their Store Design tool seems to be an attempt to rectify this problem and it does make it easier to customize and design your store, but it’s far from perfect. 💳 Payment Processing Whatever your online payment method, BigCommerce likely accepts it. While there are other eCommerce platforms that accept more, you’ll find all the usual suspects here—PayPal, 2Checkout, Stripe, Authorize.net, and even digital wallets. Plus, BigCommerce doesn’t charge transaction fees, so you’re only going to be paying the fees charged by the payment gateway. 📊 Analytics BigCommerce handles some big stores, so it has to provide strong reporting. You can get real-time sales analytics including orders, customer info, marketing reports, and more. And, it integrates with Google Analytics. 🤖 SEO-friendly While you can’t customize the URLs for your blog posts, BigCommerce does let you customize title tags, meta-descriptions, and other URLs. It also has advanced features like sitemaps, 301 redirects, and editing of metadata and robots.txt. 📱 Mobile-friendly BigCommerce is mobile-friend and mobile-optimized from your storefront all the way through checkout no matter the theme you choose. 🤝 Integrations BigCommerce integrates with everything you need to manage your entire eCommerce business. You’ll be able to bring together your accounting, sales tax, marketing, point of sale, and other systems easily. Plus, if you can’t find an integration you need, your development team can use the BigCommerce RESTful API to build it. Check out this list of BigCommerce apps that will boost your eCommerce earnings. 👩‍💻 Support BigCommerce offers 24/7 support via telephone and live chat, as well as email support. There’s also an extensive BigCommerce knowledge base and even a community forum where you can get answers on your own. 💸 Pricing BigCommerce Essentials has four price points:

Standard: $29.95/month Plus: $79.95/month Pro: $299.95/month

Enterprise: Call for pricing You probably wouldn’t pick Square if you only have an eCommerce site – other platforms cater better for online transactions. You have fewer options when building a Square website – there are no themes or anything like that. Pick a font, choose the color closest to your existing branding, upload a banner image, and you will have a website in about 30 seconds. You then add stock items to your database. Square creates two separate databases of your products, one for your online store and one tied to your back-end Square payments system. Everything syncs between the two databases automatically. However, it isn’t designed for products with huge numbers of variants. Square Online is most suited to small, independent businesses with small catalogs with little variation, such as artisans, crafters, thrift shops, smaller service businesses, subscriptions, and artists. 👶 Ease of Use Square Online is very user-friendly and easy to use. After signing up with Square, you can have a site live in just a few minutes. You just click on Online Store and then the Get Started button and you’re ready to build out your site. If you’d prefer, you can link Square Online with BigCommerce, WooCommerce, or another eCommerce platform and set up your store there instead. 💳 Payment Processing No matter what plan you choose, your customers will be able to use Apple Pay, Google Pay, and Square Pay. If you’re on the Performance plan you’ll also be able to accept payments through PayPal. 📊 Analytics Square Online offers full reporting functionality to all users, no matter what plan you’re on. You’ll get access to reports including:

Sales Payment methods Discounts Taxes Gift cards Mobile sales Employee sales

🤖 SEO-friendly Square Online has a few SEO tools but it’s definitely not the best on our list. With Square Online, you can add permalinks, SEO titles, descriptions, and use a mobile-friendly design or optimized HTML format. Unfortunately, there’s no way to update image alt-tags. 📱 Mobile-friendly Square Online has some stunningly beautiful site designs that work well for both desktop and mobile shoppers. The platform also integrates with Pinterest, Instagram, and Facebook if social commerce is your thing. 🤝 Integrations Square Online has more than 100 third-party integrations available including real-time POS, accounting, loyalty tools, marketing tools, and more. And, as we mentioned the platform integrates with several other eCommerce platforms. 👩‍💻 Support You can fill out a form to contact the sales team for help or tweet @SqSupport. FYI, the Contact Sales form sends you to Weebly since that platform is used for the website building side of things. Square Online also has a comprehensive knowledge base and a large seller community. 💸 Pricing Square Online has a free plan. Paid plans start at $29/month. As well as standard Shopify, Shopify Lite is for those with an existing website that merely needs a way to take payments. Shopify Plus is for companies so large they can easily spend $2,000 a month on their eCommerce platform.  Shopify is a way to quickly and easily deploy an e-commerce back-end for businesses that would otherwise not have had the resources to do it. It includes a built-in CMS, multiple themes for your site (and a third-party marketplace offering more), and blogging functionality for your online store. Shopify’s most notable feature is its ease of use. The smallest business can set up an attractive, capable Shopify store, and large enterprises will benefit from the additional features of Shopify Plus. 👶 Ease of Use Shopify, while a very robust tool, still manages to be easy to use. You can create a perfectly functional and attractive store in just a few hours. The backend of the platform is intuitive and user-friendly. Plus, Shopify has tons of tutorials and support to help you out in a pinch. 💳 Payment Processing Shopify offers payment processing with more than 100 payment gateways like PayPal, Stripe, Authorize.net, 2Checkout, and more. The platform also has its own payment gateway, Shopify Payments, which is currently available in the US, Canada, the UK, some European countries, Hong Kong, Japan, Singapore, Australia, and New Zealand, with other countries coming soon. If you don’t use Shopify Payments, expect some additional fees depending on which Shopify plan you’re on. These extra fees can range from 0.5% to 2%. 📊 Analytics Shopify provides different levels of reporting and analytics depending on which plan you’re on. On the Basic Shopify plan you’ll get access to:

Overview reports showing sales, orders, sessions, and the like Real-time reports Finance reports including info about sales, taxes, and payments Acquisition reports Inventory reports showing % of inventory sold and an end-of-month snapshot Limited user behavior reports including checkout rates and conversion rates Analytics for campaigns using a UTM

The Shopify plan includes a few more reporting options like sales, retail sales, profit, and customer reports. The most expensive plan, Advanced or Shopify Plus, gives you the ability to create custom reports. Don’t forget you can always connect Google Analytics! 🤖 SEO-friendly Shopify has good SEO tools. You can customize most of your SEO parameters like title tags, descriptions, image alt-text, and more. Shopify will also automatically create optional redirects when you change a URL. On the downside, Shopify’s URL structure isn’t entirely customizable and the robots.txt file is automatically generated so you can’t customize it. There are also limitations on the non-eCommerce content you can create and it’s a bit cumbersome to create subcategories. 📱 Mobile-friendly Shopify includes an in-built mobile commerce shopping cart. That, combined with a responsive theme for your online store and secure payments, means a mobile-friendly online shopping experience for your customers. 🤝 Integrations Shopify integrates with tons of the tools you’re probably already using. There’s an app market with thousands of extensions to either connect you to your favorite tools or extend the functionality of your Shopify store. While many of the apps are free, you’ll find even more paid apps available. Some of the apps were developed by Shopify themselves, but most of them were built by third parties. 👩‍💻 Support Shopify has excellent support. You can contact them 24 hours a day via phone, live chat, or email. They’re generally fast and helpful, even if your support question gets a bit technical. There are also tons of guides, tutorials, and docs that you can reference to answer your questions without having to even contact support. 💸 Pricing Shopify offers three plans:

Basic: $24/month Shopify: $79/month Advanced: $299/month

WooCommerce allows unlimited products and product variants, including digital products. 👶 Ease of Use WooCommerce is built on WordPress, so if you’re already comfortable with WordPress, WooCommerce isn’t going to give you much trouble. It’s easy to get started with WooCommerce—just install the plugin and you get access to all of WooCommerce’s features. Be warned, there are a lot of them. That can make it a little overwhelming if you’re looking for a platform that just lets you drag and drop your way to an eCommerce storefront. 💳 Payment Processing 📊 Analytics WooCommerce comes with built-in reports about orders, customers, site views, downloaded files, inventory, taxes, and a lot more. Plus, you can integrate with Google Analytics for free. 🤖 SEO-friendly WooCommerce plays well with external SEO plugins like All in One SEO Pack, Yoast, and others, so it’s about as SEO-friendly as it gets. Plus, being built on WordPress means you have all the power of a robust content management system behind you. There are even WordPress plugins that will help you add rich snippets to keep Google happy. 📱 Mobile-friendly There are quite a few mobile-optimized templates available for WooCommerce. If you want and have the skill, you can even create your own. Again, technical know-how is important here. 🤝 Integrations As we’ve already mentioned, WooCommerce has tons of extensions, apps, and plugins to extend the functionality of the platform. Most of the extensions are going to cost money, but given that WooCommerce itself is free, you might have the money to spend on tools to make the customer experience on your site even better. 👩‍💻 Support WooCommerce is a free, open-source plugin so support comes through a large community of techy people who use the platform or create plugins for it. You’ll find tons of guides and tutorials out there, but if you can’t find a solution on your own you’ll probably need to hire a developer. 💸 Pricing WooCommerce is a free plugin, but extensions and add-ons will usually cost you. At its core, Ecwid generates an electronic widget that you place on sites where you want eCommerce functionality – Ecwid stands for “eCommerce widget.” If you only want to sell a small number of products (fewer than 10), you can use Ecwid for free. For higher volumes of products, Ecwid offers three pricing plans, ranging from $19 to $99 per month. 👶 Ease of Use Ecwid has an easy-to-use interface with a vertical menu on the left side of the screen that gets you access to the tools you need. There’s also an onboarding checklist when you log in for the first time that really wants you right through the entire process. 💳 Payment Processing Ecwid offers direct integrations with roughly 75 payment gateways like PayPal, Stripe, Apple Pay, Authorize.net, and more. This includes some local options for international eCommerce businesses. Some of the integrations will involve a monthly fee, but you can easily get started with PayPal and only pay fees per transaction. 📊 Analytics Ecwid does offer some reporting tools in the dashboard, but you’ll want to connect it with Google Analytics or another third-party analytics tool to get the data you need. 🤖 SEO-friendly Ecwid has SEO-friendly URLs and lets you customize things like page titles and descriptions to improve SEO. Unfortunately, Ecwid generates URLs for each of your products (that you can’t change), so you’ll need to rely on titles, on-page product descriptions, and meta descriptions for SEO. Since the automatically generated URLs are based on what you name your products, you’ll probably want to be intentional when naming to ensure that the URLs include the keywords you need. Finally, unlike bigger eCommerce platforms like Shopify and BigCommerce, Ecwid doesn’t support AMP pages. 📱 Mobile-friendly Ecwid stores are mobile-friendly right out of the box, no optimization needed. You can even create your entire eCommerce website using the Ecwid mobile app. 🤝 Integrations Like other eCommerce platforms on our list, Ecwid has an app market where you’ll find tons of integrations to extend the functionality of your eCommerce site. There are only a couple hundred integrations available, but you’ll find many key products supported. 👩‍💻 Support Support for Ecwid depends on the plan you’re using. While you’ll get access to tutorials and other self-help resources with all plans, you’ll get email support on the free plan, email and live chat support on the Venture plan, and phone, live chat, or email support on the Business or Unlimited plans. 💸 Pricing Ecwid offers a free plan and three paid plans:

Venture: $19/month Business: $39/month Unlimited: $99/month

The platform is exceptionally comprehensive. You can use it to launch your eCommerce business, and it includes all the tools you need to run your business daily. It contains tools relating to sales, customer service, marketing, developing your community, and order fulfillment, amongst others. In addition to its core functionality, Salesforce Commerce Cloud offers over 4,000 pre-integrated apps in its app store. 👶 Ease of Use Salesforce Commerce Cloud is easy to use and navigate. It has a customizable dashboard so you can set it up to meet your needs. Got a set of reports you want to see? Set it up. And, the platform is cloud-based so new features will show up in the admin area as they’re pushed out. 💳 Payment Processing In 2020, Salesforce launched Digital 360 to unify certain components of Commerce Cloud, Marketing Cloud, and Experience Cloud. This makes it easier for Commerce Cloud users to streamline the checkout and payment processes. They also have a partnership with Stripe and you can integrate with mobile wallets like Apple Pay and Google Pay. 📊 Analytics Salesforce uses AI-powered advanced analytics called Einstein Analytics to consolidate CRM, ERP, and other data sources into a single dashboard. You’ll get continuously updated real-time data, but it’s not incredibly adaptable. Fortunately, you can access standard reports and dashboards to get data you can readily use. 🤖 SEO-friendly Salesforce Commerce Cloud is easy to optimize, but you’ll need to make sure that your site’s developer is actually prioritizing SEO when building out your site. 📱 Mobile-friendly Salesforce Commerce Cloud has a mobile-first approach and offers up several tools that will help you create a mobile-friendly storefront your shoppers can use from wherever they are. 🤝 Integrations Salesforce has a Commerce Cloud marketplace that includes several integrations and extensions that will help you built out the full-featured eCommerce business you want. You’ll find integrations for everything from analytics and site monitoring to personalization to shipping and order fulfillment. 👩‍💻 Support Salesforce Commerce Cloud’s support is average. They can be slow to respond and take time to get to a solution. 💸 Pricing Salesforce Commerce Cloud requires a quote. Magento has an expansive back-end interface and an in-depth feature list. You can expand and customize however you desire. Your developer should be able to adapt Magento to meet virtually any eCommerce need.  A beginner will probably find Magento daunting, but experienced users should learn to use the most relevant features easily enough.  As its name suggests, Magento Open Source is available for free. You might choose Magento Commerce if you need more assistance on an eCommerce platform. This is a paid plan with customized pricing, targeting large businesses and enterprises. 👶 Ease of Use As we mentioned, Magento is a bit more geared toward intermediate to advanced users and isn’t the best solution if you’re looking for something that’s as user-friendly as Shopify. Starting right from the installation, Magento requires a level of knowledge about FTP and local installation that the average eCommerce business owner might not have. The page builder, on the other hand, makes it easy to build a great site. The user interface gives you everything you need to manage your eCommerce business, from marketing to products to customers to content. 💳 Payment Processing Right out of the box, Adobe Commerce accepts purchase orders, checks, and money orders. You’ll need to add a payment gateway if you want to accept credit card payments. The platform does have an in-built payment processor through PayPal/Braintree, but there are tons of other payment gateways you can add, including Stripe, Square, and others. 📊 Analytics Magento integrates with Google Analytics and includes reporting for sales, taxes, abandoned carts, and more. 🤖 SEO-friendly Standard SEO tools are included with Magento. This gives you full control of URLs, automatic Google sitemap generation, and a lot more. You can edit meta keywords and meta descriptions, add rich snippets, among other things to improve your site’s SEO. 📱 Mobile-friendly Magento offers an intuitive and easy-to-use storefront, mobile-friendly checkout, fully responsive themes, and progressive web applications. 🤝 Integrations Magento has an extension store where you’ll find free and paid integrations to extend the functionality of your eCommerce site. There are currently more than 3000 extensions across categories like shipping, inventory, accounting, marketing, and others. 👩‍💻 Support The open-source version doesn’t have great support. In fact, it’s pretty much non-existent if you’re looking for live chat, phone, or email support. What you will find are DIY resources (user guide, knowledge base, developer docs, webinars, tutorials, etc.) and an active user community. 💸 Pricing Contact sales for demos and pricing on Adobe Commerce. Magento Open Source is free. nopCommerce offers powerful out-of-the-box features for effective B2C and B2B sales, without any restrictions and is free. It includes a variety of tools for professional marketing and sales growth. The platform caters to all popular payment methods and gateways, and multiple shipping features. It also caters to multi-vendor and multi-store functionality. 👶 Ease of Use nopCommerce has a bit of a learning curve in terms of getting things up and running. The platform is an ASP.NET-based software that requires Windows Server hosting. It’s also only compatible with SQL Server. If most of that doesn’t make sense to you, you’ll probably want to choose a different eCommerce platform. 💳 Payment Processing 📊 Analytics nopCommerce provides basic analytics and reporting including product performance, monthly customers, daily/weekly/monthly orders, payment history, and a few more. 🤖 SEO-friendly nopCommerce gives you full control over your URLs and keyword tags making it a very SEO-friendly platform. There’s also an included sitemap so search engines can easily crawl your site. 📱 Mobile-friendly nopCommerce offers mobile-friendly options without any additional development or integrations. Your eCommerce site is mobile-friendly as-is. 🤝 Integrations There are currently more than 100 integration options in the nopCommerce marketplace. You’ll find both free and paid options for themes, GDPR, payment gateways, and more. 👩‍💻 Support nopCommerce is free and open-source so doesn’t offer much in terms of included support. However, there are a wonderful documentation portal, community forum, and premium support services available for purchase (with a guaranteed response within 24 hours Monday–Friday). 💸 Pricing Free and open-source. Oracle CX Commerce enables you to provide fantastic buying experiences to your customers anytime, anywhere they engage. It offers unified SaaS solutions that allow you to innovate quickly, deliver seamless, personalized experiences, and drive customer engagement, sales, and loyalty across channels. If you’re a B2B firm, Oracle CX Commerce delivers all of the native B2C eCommerce capabilities buyers expect, paired with B2B-specific functionality, meeting the unique needs of you and your customers’ businesses. Oracle CX Commerce unifies all admin tools in a single interface to simplify management and consolidate activities in a single location. CX Commerce features different “studios” for developers and business users, with drag-and-drop UIs that streamline daily tasks. 👶 Ease of Use Oracle CX Commerce is user-friendly and includes design and features that you can use without tons of development knowledge. There are customizable dashboards so you can make the backend everything you need it to be. 💳 Payment Processing Oracle CX Commerce integrates with CyberSource and Chase Paymentech for credit card and gift card processing. Of course, it also integrates with PayPal Express Checkout. There’s even a Generic Payment webhook so you can integrate with payment providers for credit cards, cash payments, gift cards, invoices and purchase orders, and web checkout systems. 📊 Analytics Oracle CX Commerce has some great analytics and reporting options. You can get data on site traffic, sales, products sold, returns and exchanges, and more from the Reports tab. Reports include revenue figures, number of orders and units sold, promotions, and just about anything you need to understand your eCommerce business performance. 🤖 SEO-friendly There are several SEO tools available in Oracle CX Commerce. You’ll be able to configure URLs, customize 404 pages, set up keyword redirects, customize SEO tags, control access to storefront servers, and edit the robots.txt file. 📱 Mobile-friendly Oracle CX Commerce is mobile-first and supports responsive and adaptive approaches like flexible grids, image optimization, and layouts. 🤝 Integrations   Oracle has a Cloud Marketplace with integrations and extensions you can add to your site to increase functionality. You’ll find integrations in dozens of categories like analytics, AI, chatbots, marketing, order management, mobile, and tons more. 👩‍💻 Support Oracle has an extensive collection of videos, tutorials, and documentation in the Oracle Help Center. There’s also an online community for sharing best practices and collaboration. You can also reach out to Oracle for support. 💸 Pricing Contact Oracle for pricing details. PrestaShop is based on the Symfony framework. It includes more than 600 features, and more than 5,000 modules and themes are available in the marketplace. Being open-source, users and developers are guaranteed a secure, scalable, flexible, and sustainable solution for all their eCommerce projects.  PrestaShop Add-ons is PrestaShop’s official marketplace. PrestaShop and its developer community have developed these products. While PrestaShop’s core functionality is free, you will have to pay for add-ons to make your site functional. Of course, all eCommerce shops need a payment solution. You can easily and securely manage all payment types, directly from your back-end interface using PrestaShop Checkout, built with PayPal. 👶 Ease of Use PrestaShop has a more technical backend which makes set up a little more difficult than other eCommerce options on our list. They do provide a demo to walk you through setup, though. After setup, you’ll need to choose the modules you want for your shop. This, too, is a little more complicated than we’d like, and you might need a developer to handle it for you. Once you’re all set up, it’s much easier to create products and manage orders and inventory. 💳 Payment Processing You’ll have to use a merchant account or third-party payment gateway, but PrestaShop has more than 120 of them in its Addons Marketplace. PrestaShop partners with Stripe and ViaBill, but offers other payment gateway integrations with PayPal, Apple Pay, Klarna, Authorize.net, Square, and many more. 📊 Analytics PrestaShop lets you segment customers, check out sales data, monitor stock levels, and even see all of the carts that are open but haven’t yet purchased. You can also find out which products are your top performers so you can highlight them as well as see how visitors are navigating your site, and seeing how your promotions are doing. You can even snoop on your top competitors. 🤖 SEO-friendly PrestaShop comes with decent SEO features right out of the box. You can rewrite URLs, edit meta titles and meta descriptions, and set up redirects as needed. The platform also has more than 180 modules that will help you improve your SEO and ensure that you’re on top of the SERPs. 📱 Mobile-friendly PrestaShop has 3000+ paid templates that are mobile-responsive. We recommend springing for one of those since the free template that comes by default isn’t optimized for mobile. 🤝 Integrations As we’ve mentioned, PrestaShop offers tons of free and paid integrations in its marketplace. It’s important to note that the modules are created by any number of different developers so you may run into compatibility issues. 👩‍💻 Support The level of support you get with PrestaShop depends on the plan you’re using. Expect to pay $250/month for three hours of support. You can also pay $399/year for six hours of support. PrestaShop does have an online community that can help you solve some problems on your own. 💸 Pricing Free. You begin by creating an account and selecting one of its professional online store templates. You can then customize the design of your online store before you start adding your products. Not only does it offer loads of customization, but as you can add as many as 50,000 products, it’s a great choice if you’re looking to scale soon.  👶 Ease of Use The initial setup is extremely intuitive. If you’ve created a non-eCommerce website before, you’ll feel right at home. Unlike many of the other eCommerce platforms that first ask you to add your products and decide on more technical matters such as shipping and payments later, Wix first tackles website design. Not only do they approach store setup in a manner that makes a lot more sense (at least to us), but other key steps like adding visuals are just as easy to understand and complete.  💳 Payment Processing Wix offers more than 50 payment options worldwide. Depending on your region, you might also be able to use Wix Payments, their native way to accept payments that eliminates the need to set up a third-party payment provider. Wix also offers popular buy now, pay later (BNPL) solutions so that you can offer your customers flexible payment options when they check out.  📊 Analytics Wix offers detailed, built-in analytics and insights. With the help of their integrated dashboard and reports, you can keep track of how your store is doing and assess sales to identify, for example, your best-selling products. Other key data that you can monitor include site visits, conversion rate, and customer behavior. 🤖 SEO-friendly   Wix offers built-in SEO tools that can help make your store easier to discover and generate more organic traffic. To help you optimize your store for search engines, it will give you an actionable SEO setup plan. 📱 Mobile-friendly Wix will create a mobile-friendly version of your website automatically. What’s more, it also offers a mobile editor that you can use to tweak the mobile version of your site further, if needed.  🤝 Integrations Wix integrates with a long list of apps to give you improved functionality and help you to customize and scale your online business. Whether you need help with shipping or social proof, the Wix App Marketplace offers numerous professional solutions to help you power your business website.  👩‍💻 Support 💸 Pricing Wix has three eCommerce plans:

Business Basic: $27/month Business Unlimited: $32/month Business VIP: $59/month

👶 Ease of Use Squarespace is a great choice for beginners and the setup process is straightforward. When it comes to creating your website, ease of use won’t be a source of frustration. That said, you might find the grid system too limiting. Then, when the time comes to edit your site, you’ll find this process a breeze too. 💳 Payment Processing After your online store is all set up, you can connect a payment processor to accept a number of payment methods. You can connect Stripe to accept more “traditional” payment methods like credit cards, debit cards, and PayPal, but also BNPL methods like Afterpay.  📊 Analytics To get a better idea of who your store visitors are and gain insight into their behavior, you can use their reporting platform, Squarespace analytics. Here you can find visual reports on stats like sales, page views, conversion, bounce rate, and cart abandonment. However, one rather big con is that at this moment it’s not possible to export analytics data.   🤖 SEO-friendly  Squarespace builds all the common SEO best practices into every website. So, you don’t need to use custom code or search for plugins. The following are examples of the SEO features that are included automatically:

A site map Clean URLs Automatic redirects Automatic tagging

📱 Mobile-friendly All websites are designed in such a way to make sure that website visitors can browse your website on any device. Using responsive design, the website will adjust to fit the device’s format. 🤝 Integrations Included in your subscription, you’ll find many integrations. Whether you need help with marketing, email or just design, there are various ways that you can use to connect your site to popular third-party apps. One integration that deserves special mention is its integration with Facebook and Instagram empowering you to sync your products and advertise on your profile.  👩‍💻 Support Unlike some of the other eCommerce platforms that offer phone support, this is one area where Squarespace doesn’t compete. Instead, they offer only 24/7 online support via Twitter and email. You can also use Facebook Messenger and live chat, but that’s only available during most weekdays.  💸 Pricing Squarespace has three eCommerce plans:

Business: $33/month Basic Commerce: $36/month Advanced Commerce: $65/month

👶 Ease of Use Its ease of use is one of its biggest benefits. Zyro offers an intuitive drag-and-drop builder and grid format to guide you. So, sorting out the different elements visually is really straightforward. Though, what it offers in terms of usability, you might find it lacks in functionality. While it’s just as easy to use as Wix, it’s not nearly as sophisticated.   💳 Payment Processing Zyro offers two main payment types: online and offline. When it comes to accepting online payments, Zyro integrates with more than 50 third-party payment systems. Alternatively, you can also offer your customers the option to pay cash on delivery or via bank transfer. So, if you opt for these offline methods, no actual payment will be processed when a customer places the order.   📊 Analytics Via the store manager, you can manage Google Analytics. You can use this service to keep track of how your website performs and gather insights about your website visitors.  🤖 SEO-friendly  Every website created with Zyro will be optimized for search engines automatically. What’s more, their page speeds are very fast which will also help with SEO. You can also access SEO settings yourself to update meta titles and descriptions of your pages, for example, which will improve your search engine rankings further.   📱 Mobile-friendly All websites created with Zyro will be responsive. You can also preview and edit your site in mobile view to double-check that it looks great and operates seamlessly on mobile.  🤝 Integrations If you opt for an Online Store or Advanced Store plan, you’ll be able to access several marketing tools and useful apps. Here are some of the integrations that you can take advantage of:

Affiliatly TrustedSite Printful DHL

If you want to explore social commerce, you’ll also be able to create integrations for selling on Facebook and Instagram.  👩‍💻 Support Zyro currently offers support via email and live chat. It also offers priority support as an add-on feature that you can opt in for when you purchase your subscription plan.  💸 Pricing Zyro has two eCommerce plans: Website (normal pricing $11.99 per month) and Business ($14.99 per month).  👶 Ease of Use Compared to other eCommerce platforms, Volusion is not as easy to use. If you want to add more sophisticated features, the learning curve quickly becomes very steep. Even more experienced website builders will have a harder time following the setup process.  💳 Payment Processing In addition to credit cards, Volusion offers various alternative payment types including: 📊 Analytics By default, you’ll be shown data from the last 30 days. Though, you have the option to change the time period. Some of the data that you’ll be able to access include:

Gross revenue Revenue by day Total orders received Top product Traffic Conversions

You can also integrate your store with Google Analytics for loads more statistics.  🤖 SEO-friendly  Located in your admin area, you’ll see an SEO tab. This is where you’ll need to go if you want to configure your SEO settings yourself. All the product and category pages in your store also have adjustable SEO parameters that you can edit. If you don’t feel like tackling this yourself, you can partner with their in-house team that can complete it for you.  📱 Mobile-friendly Volusion offers a number of responsive templates that you can select. Alternatively, if you want to use a non-responsive template, you can use their Mobile Commerce feature to create a mobile-friendly version of your website.  🤝 Integrations From payment gateways to online accounting software, Volusion offers a number of useful integrations. You can also use Zapier to connect your online store with hundreds of other integrations. Here are just some of the popular integrations you can leverage for added functionality:

PayPal Stripe Xero Doba and Kole Imports Mailchimp QuickBooks

👩‍💻 Support Depending on your subscription plan, you might be able to access online as well as phone support. If you opt for the Prime plan, you’ll also get the highest level of support which includes a private Slack channel.  💸 Pricing Volusion offers four plans:

Personal: $35 per month Professional: $79 per month Business: $299 per month

Prime: Based on GMV