Just like beauty, fashion, and fitness influencers, gaming influencers have a big impact on the purchasing behavior of their followers. As gamers live-stream themselves playing popular video games on platforms like Twitch, Mixer, and YouTube Gaming, they’re able to not only show off the games themselves but the products that they use to make the time they spend gaming more enjoyable. Let’s take a look at a few of the benefits of working with gaming influencers.
Gaming Influencer Marketing Platforms (for Gamers & Brands):
Benefits of Working With Gaming Influencers
Influencers are influencers for a reason. They hold a lot of sway over their followers with many followers looking to the influencers they follow to help them find the right products to purchase. While working with gaming influencers offers innumerable benefits, here are what we consider to be the top three.
Gaming Industry Growth
As we’ve already mentioned, the gaming industry is constantly growing. There are more than 2.7 billion gamers and the gaming industry is on track to keep up a 12% rate of growth over the next few years. With all of this growth, it’s likely that the number of gaming influencers will increase dramatically, too. We may even see new gamer streaming platforms coming into play, joining the existing popular platforms like Twitch, Steam, YouTube Gaming, and others.
Reach and Traffic
Gamers tend to have large, loyal, and very engaged followers. Their audiences enjoy watching them play their videogames of choice and the best gaming influencers are great at narrating their gaming in an interesting, almost stream-of-consciousness way. Ultimately, gamers are just like their followers and their followers recognize and appreciate that.
Engagement Through Multiple Touchpoints
Brands have a chance to reach their target audience through multiple touchpoints with gaming influencers. Gaming influencers can be invaluable for brands releasing new video games or gaming-related products through downloads, purchases, and promotional marketing. Ready to take your gaming to the next step by becoming a gaming influencer? Or maybe you’re a brand looking for an influencer partnership? Either way, here are 14 gaming influencer marketing platforms that will help you meet your goals.
Top Gaming Influencer Marketing Platforms
Choose the Right Gaming Influencer Marketing Platform
Gaming influencers looking for an influencer marketing platform to join, video game developers, and brands looking for influencers to partner with can all find the best gaming influencer marketing platform for them by focusing on things like your goals, who you’re trying to reach (your target audience), and the type of content you want to create or share. Fortunately, each of the gaming influencer marketing platforms on this list offers the tools you need to achieve success in your campaigns. Channels: Facebook, Instagram, TikTok, Twitter, Twitch, YouTube Pricing: Custom Grin is an influencer marketing platform that’s been around since 2014. They’re one of the best gaming influencer marketing platforms because they understand the value that influencers bring to the table. This platform makes it easy to integrate all of your favorite marketing tools, from social platforms to eCommerce solutions to communication tools. Grin’s main audience target is eCommerce businesses and the platform makes it easy to manage your influencers, ship products, create tracking links for commissions, and more. Grin not only offers email marketing integration options but SMS and Slack, too. This makes it easier to reach Generation Z where they are—which might not be email. Plus, you can keep your communication options in a single place, making it a whole lot easier to keep track of what’s going on. In addition to communication tools, Grin includes everything you need for successful influencer marketing: finding the right influencers, relationship management, content management, analytics, reporting, payments, and more. The platform also includes a lookalike tool so you can find new creators who are similar to your top-performing influencers. If you’re interested in getting the most out of your influencer content, Grin’s got what you need for that, too. You can automatically pull influencer content and user-generated content into a single location, making it easy to find, track, and repurpose your content as you see fit. You can also see and track the performance of your influencer marketing strategies, tracking engagements, likes, views, and sales. Key Features: Content Amplification, Search/Discovery, Influencer Lifecycle Management, Influencer Relationship Management, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Channels: Facebook, Instagram, TikTok, Twitter, Twitch, YouTube Channels: Instagram, Youtube, Facebook, Twitch, Tiktok, Twitter, Pinterest, Blogs Pricing: Not public Upfluence is one of the more mature influencer marketing platforms around. It was founded in 2013 and has grown to hold a database of more than 4 million influencers who have a collective reach of billions of followers. Upfluence clients can search through the database to find just the right influencers using more than 20 filters. Users can also use the platform’s social listening capabilities to monitor influencers they’re interested in as well as their own competitors. Upfluence makes it easy to manage influencer marketing campaigns, set up budgets and campaign goals, create customized briefs for each campaign, and start working with influencers. You can also pay creators directly from the platform. Key Features: Influencer Search & Discovery, Relationship Management, Campaign Management, Third Party Analytics, Automated Recruiting, Influencer Lifecycle Management, Team Collaboration Tools, Content Review, Campaign Reporting, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Payment Processing, Social Listening, Channels: Instagram, Youtube, Facebook, Twitch, Tiktok, Twitter, Pinterest, Blogs Channels: Instagram, YouTube, TikTok Pricing: Starts at $395/month Creator.co describes itself as a platform for social commerce, collaborations, and community growth designed for modern brands and influential creators. For brands, it serves as a creator-powered commerce tool that can help drive content, sales, digital awareness, loyalty, trust, affiliates, and reviews. The platform allows you to work with a campaign specialist in automating your influencer campaigns. It also enables you to create your very own affiliate program and partner with affiliates from a network consisting of more than 500 million creators. Meanwhile, its managed service packages include management services for paid ads and social media. Creator.co ensures to boost your online presence through its team’s digital marketing expertise. Key Features: Content Amplification, Search/Discovery, Influencer Lifecycle Management, Influencer Relationship Management, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Exportable reports, Channels: Instagram, YouTube, TikTok Channels: Instagram, YouTube, Facebook, Twitter, Pinterest, Blogs Pricing: Not public AspireIQ works with Instagram and YouTube, offering a self-service platform with an opt-in database of more than six million influencers. While anybody can sign up for AspireIQ, creators need to meet certain criteria in order to view brands or campaigns (more than 500 Instagram likes or 2,500 YouTube views). Influencers that meet the AspireIQ criteria will be added to the searchable database and can see proposals from brands. The search process is easy, using a Tinder-esque Quickmatch system to match up brands and influencers. Key Features: Search/Discovery, Influencer Relationship Management, Influencer Marketplace, Team Collaboration Tools, Content Review, Content Library, Campaign Management, Campaign Reporting, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Payment Processing, Social Listening, Competitor Research, Visual Discovery, Influencer Content Amplification, Channels: Instagram, YouTube, Facebook, Twitter, Pinterest, Blogs Channels: Twitter, Blogs Pricing: Not public Talkwalker is a social data analytics software company that includes an influencer marketing platform that gaming influencers can use to connect with the brands looking for them. The platform seeks to make it easy for brands to find the influencers that match their needs as well providing the tools brands need to track the impact those influencers have on their marketing campaigns. Brands can use Talkwalker to identify influencers and dig deeper into social data to find new ways to collaborate and connect. Talkwalker uses high-quality data with more than 50 filters to make it fast and easy for brands to find the insights they need to drive marketing success. Key Features: Influencer Search & Discovery, Relationship Management, Third Party Analytics, Channels: Twitter, Blogs Channels: Facebook, Twitter, Instagram, YouTube, Pinterest, Snapchat Pricing: Annual fees range from $50K–$500K NeoReach is a digital marketing platform that connects influencers across niches (including gaming) to the brands that need them. The platform uses an algorithm to mine social media platforms for data and indexes that data through their platform. As a result of this algorithm, brands can get direct access to data for more than 5 million influencers. NeoReach, as you could probably tell from the pricing mentioned above, is not designed for small to medium businesses. For larger businesses, NeoReach provides not only influencer data but several tools to help brands find influencers, run influencer marketing campaigns, track the performance of those campaigns, and report out. Key Features: Campaign Management, Search/Discovery, Influencer Relationship Management, Team Collaboration Tools, Campaign Reporting, Influencer Analysis, Audience Analysis, Forms and Compliance, Channels: Facebook, Twitter, Instagram, YouTube, Pinterest, Snapchat Channels: Instagram, Facebook, Twitter, YouTube, Pinterest, Twitch Pricing: Custom Julius got its start as Thuzio, a web-based talent agency for athletes who wanted to supplement their income with endorsement deals and appearance fees. Over time, more influencers across different niches joined Thuzio and it eventually became Julius, an influencer search and discovery tool. Julius offers access to more than 120,000 influencers who have all been researched before being added to the database. Since Julius covers a wide range of platforms like Facebook, YouTube, Twitch, and more, gaming influencers can rest assured that they will find a home here. While Julius does capture tons of data about each influencer in its database, they also have analysts that work on every profile so brands can get a better understanding of the influencers as people instead of data points. Key Features: Search/Discovery, Influencer Relationship Management, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Forms/Compliance, Channels: Instagram, Facebook, Twitter, YouTube, Pinterest, Twitch, TikTok, Snapchat Channels: Twitch, YouTube, TikTok Pricing: Starts at $83/month Not all gamers are the same. Even those on the same platform may have different niches and totally different audience types. BuzzGuru understands this perfectly and makes a suite of tools available for brands and agencies to find the right influencers for every campaign. The platform has multiple filters that enable users to search influencers and games by genre, platform, site, or developer to find relevant profiles from a large database of influencers. The system allows over 30 data breakdowns to match brands and influencers more accurately. BuzzGuru presents their influencer profiles clearly to provide a quick overview of their channels, subscriber counts, average views, engagement rates, and other pertinent information. Once you have a shortlist of influencers, you can use advanced analytics tools to assess the value an influencer can bring to your brand and determine your potential returns compared to the cost of working with them. By finding the best influencers for your ad campaigns, you minimize costs on ads and customer acquisition from influencer marketing channels. Automation tools streamline your marketing efforts, and data analytics empower you to make more data-driven decisions for your marketing initiatives. Key Features: Influencer Marketplace, Search/Discovery, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Fake Follower/Fraud Detection, Competitor Research, Channels: Facebook, Instagram, YouTube, Pinterest, TikTok, Twitter, Twitch, Blogs Pricing: Custom Mavrck is a full-service influencer marketing platform with more than 10 million micro-influencers and 102+ million social profiles. The platform lets brands connect their existing online presence and setting up a dedicated site or page for customers Key Features: Search/Discovery, Influencer Relationship Management, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Channels: Facebook, Instagram, YouTube, Pinterest,TikTok, Twitter, Twitch, Blogs Channels: Facebook, Instagram, Twitter, YouTube, Pinterest, Twitch, Blogs Pricing: Not public CreatorIQ is a gaming influencer marketing platform that seeks to make influencer marketing easier as well as minimizing problems like inflated reach metrics, follower fraud, and inauthentic influencers. It integrates with social platform APIs and uses a powerful AI-based algorithm to analyze more than 1 billion public social accounts to determine if they should be added to the platform’s database of more than 15 million creator accounts. The AI then assigns an Integrity Quotient to each influencer to help brands understand how authentic the influencer’s audience is so they can decide which influencers they want to work with and invite them to join the brand’s network. Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Fake Follower/Fraud Detection, Payment Processing, Channels: Facebook, Instagram, Twitter, YouTube, Pinterest, Twitch, Blogs Channels: Facebook, Instagram, Twitter, YouTube, Snapchat, TikTok, Twitch Pricing: Not public GameInfluencer considers itself the leader in influencer marketing for gaming; its main focus is really on gaming creators. Its expertise is in developing and executing unforgettable influencer marketing campaigns with distinct talents for game publishers. They deal not just with gaming creators but also with vloggers, social media influencers, and streamers in all fields. This influencer marketing agency has the capacity to work with major tracking and attribution systems, which makes it easy to monitor and measure KPIs. Channels: Twitch, YouTube, Facebook, and more Pricing: Custom inSTREAMLY leverages advanced technology that allows marketers to expand their reach and gain more visibility for their campaigns. For gamer influencers, inSTREAMLY is quite convenient to use and offers support on multiple platforms such as Twitch and YouTube. inSTREAMLY provides an easy way to connect brands with influencers they want to work with and vice versa. Statistics per streamer and campaign are also on hand for companies to view and analyze for easy monitoring of metrics. Channels: Instagram, Facebook, Youtube, Tiktok Pricing: Starts at $499/month If you’re looking for something outside the traditional models of influencer marketing, #paid might be for you. This was the first platform to target influencer marketing campaigns to different segments of sales and marketing funnels. Like Grin, #paid understands that influencers are influencers because they have taken the time to grow and nurture an audience, creating and sharing content that resonates with their target audience and adding value. Instead of focusing solely on reach, #paid is a gaming influencer marketing platform that seeks to pair brands with influencers that are a good fit. With #paid, brands can find the right influencers based on their goals and the scope of their project. But #paid goes a bit deeper than that, letting brands use Whitelisted Ads, where specific creators and content for paid Facebook ads and Instagram ads are whitelisted. Then, brands can connect with Facebook Ads Manager to push those ads to their timelines and feeds using the creator’s name. This makes the content look more authentic because, while it will still be tagged as a sponsored post, the content doesn’t come from the brand’s own account. Influencers who want to participate in a brand’s influencer marketing campaigns can raise their hand to show their interest. From there, the influencer will send a message to the brand, letting them know why they’re a good choice for the campaign and what their strategy will be. Key Features: Content Amplification, Influencer Marketplace, Content Library, Influencer Analysis, Audience Analysis, Fake Follower/Fraud Detection, Payment Processing, Channels: Instagram, Facebook, Youtube, Tiktok Channels: Twitch and YouTube Pricing: Custom This platform enables influencers, esports organizations, brands, and agencies to launch effective campaigns from one dashboard. With Streamcoi, campaign management is streamlined and workflows are optimized. Aside from a user-friendly dashboard, Streamcoi generates in-depth campaign reports from real-time statistics. You get data such as display views, average viewers, total content hours watched, and chat link clicks.
