That’s right, influencers are now designing merch and opening online stores in addition to entertaining us on social media. Before we dive into our picks for the best influencer merch on offer right now, let’s talk about who exactly buys the merch that influencers create.
Best Influencer Merch Stores and the Products We Love Right Now:
Who Buys Influencer Merch?
In today’s digital world, most engagement and sharing happens online. But this can create a lack of connection between influencers and their followers. While we’re sharing more than ever before, the digital nature of communication doesn’t really allow for physical manifestations of devotion. After all, how do you get a concert tee for an influencer who doesn’t tour? Gen Z, Millennials, Xennials, and even some Gen Xers are looking for new ways to engage with the people they admire and follow online. Selling merch is a great way for influencers to give their followers the physical connection they want. And, many of the people who follow influencers hope to become social media influencers themselves. This means that buying and unboxing merch from their favorite social media personalities is likely to be highlighted on their own social media platforms. To keep followers beyond the 7-second attention span, it’s important to create influencer merch that’s high-quality and attention-grabbing. Let’s talk about some of the influencer merch stores that are hitting the mark right now.
Best Influencer Merch Stores
Influencers on any social media platform can use merch to boost their income and add another income stream to complement the money they’re making from sponsored posts. Here’s the top influencer merch on offer right now to offer inspiration for your own branded merchandise dreams.
Influencer Merch: A Great Way to Support Creators
For influencers with a strong and engaged following, selling merch is a great option for earning additional money to supplement those sponsored posts. Influencers across social media platforms can use merch to promote their brand, from YouTube influencers to TikTok influencers to Instagram influencers and beyond, high-quality, on-brand merch will help influencers build community and increase brand affinity and awareness. His influencer merch store includes the usual subjects like tees and tanks but also has a few nods to his Digital Magician nickname with a custom card deck and comic books. Our favorite product, though, has to be the Zach King Snapback Hat: Kayla’s influencer merch is mostly focused on her Sweat branding and features everything you would expect from a fitness influencer: foam rollers, yoga mats, ankle weights, and the like. Our favorite is the Sweat Foam Roller: Joe’s merch store includes t-shirts for both adults and kids. Our favorite shirt says “Home Workout Hero” and we’re really interested in seeing an adult version of the shirt. Come on, Joe! Charli’s merch offering isn’t large, offering just a few designs, but we’re in love with the Charli Smile Logo Tee:
