So, if you have not explored the potential that shoppable video platforms have to offer, we’re here to help. In this article, we take a quick look at 13 of the most popular platforms to try.
13 Shoppable Video Platforms to Add to Your Shopping List in 2023:
What Exactly Is Shoppable Video?
During a shoppable video, consumers can watch various products. If there is a product that catches their attention, all they have to do is click directly in the video (there are many clickable links embedded) and they will be directed to another page where they can find more information about that specific product or buy it online. In short, it is a great way that brands can generate direct sales instantly.
What Are the Benefits?
Increase in sales
By using a shoppable video, your customers do not first have to search thousands of products on your website just to find that one item that they need. Instead, they can simply click on the product as it pops up in the video to get extra information. So, as customers can make a purchase much faster, brands can take advantage of the moment before it is gone.
Better engagement
With the help of video, brands can create a more engaging experience. For instance, by including some element of storytelling, your target audience will start to feel more emotionally connected to your brand. This, in turn, encourages interaction and a better user experience.
Boost in conversions
Brands that incorporate shoppable videos have experienced a boost in conversions. As videos are more engaging, your customers will have a good reason to stay on your website. It also makes the whole buying process more user-friendly, which also helps to drive conversions.
Top Shoppable Video Platforms (In Alphabetical Order)
Wrapping Things Up
Thanks to the advancements in technology, brands can now use video to create an authentic experience to help their customers with the buying process. Shoppable videos can take personalization to a new level to ensure improved user experience. The real value of using shoppable video is that you can demonstrate more clearly to your target audience why your brand, products and offers matter. With the help of a screen-sharing feature, influencers can engage directly with their followers while live-streaming. It also has video and text chat to boost engagement further. Brands will benefit from the metrics to assess the influencer campaign’s success rate. Sadly, their website does not offer a lot of information. So, if you would like more details, it’s best to schedule a demo session. On the upside, as Instagram is currently one of the biggest social platforms, you will be able to reach a huge audience of men and women. That being said, as you will be competing for your target audience’s attention, you need to keep your videos creative, yet short and to the point. Unique and original content works best on Instagram. So, be sure to take the time to create a brand story that your target audience will find relatable instead of coming across as too promotional. Some of its features include an easy eCommerce setup, synced product feed, seamless checkout integration, real-time transactions and inventory updates. It is especially popular among fashion brands and boasts big brands like Vans and Roberto Cavalli as past clients. Though, this interesting feature of Google Shopping is currently not available to everyone. Interested creators should apply via Area 120, the in-house incubator of Google. Brands can either host the live streams on their own or work with an influencer who can live-stream their top picks to their followers. If you choose to work with influencers, Spin also offers their own Shopper Influencer Network that can create content for you. This can save you a lot of time as Spin will automatically pay out influencer commissions.
