You only get one link on your Instagram bio. In the past, if you wanted to change it, then you had to keep swapping links every time you start a new campaign. But you don’t have to do that anymore. You can use that one link for so much more. Using link in bio tools can help you optimize that one link. These tools can help you improve your Instagram marketing strategy. They can even help you measure clicks, drive traffic to your site, and drive sales. Link in bio tools also allow you to promote more than one link. In this article, we delve into nine of the best link in bio tools you can use to maximize the link in your Instagram bio. But first, let’s discuss why your business needs to optimize your bio link.

The one link in bio rule on Instagram limits you as a marketer from adding more than one link in bio or adding individual posts links. You must manually swap the bio link every time you want to promote a new blog post, campaign, or product. It’s one of the reasons most creators and marketers ask followers to “check out the link in bio.” But you don’t have to worry about that anymore by using link in bio Instagram tools. These tools help you link to more content and pages. However, each one works differently.  To help you decide which one will be right for you, consider the following:

What kind of campaigns will you be running? Are you promoting products, links to your website content, a campaign, or a landing page? If promoting products, how long will the promotions run? What kind of promotional content will you post? How many products do you need to promote? Are the links meant to increase engagement or site visits to your website? What is your budget?

These questions will help you choose the best tool for your business. The following are some of the best link in bio tools to choose from:

Here are some of the best link in bio tools for Instagram that you can try.

Conclusion

If you want your Instagram bio to include more than one link, then one of these tools may be your solution. You can use them to create marketing campaigns that resonate with your audience on Instagram. However, the best link in bio tool for your brand will depend on your use case and budget.  Aside from letting you customize your link in bio profile, Koji also offers an array of mini apps that you can use to monetize your Instagram link in bio. These mini apps are designed to help creators sell premium content, engage their audience, grow their network, and fulfill paid requests. Some of the apps you can find on the Koji App Store include Tip Jar, Sell Downloadable Files, Billboard (for traditional ads), and Locked Photo or Video (for exclusive content). Here’s what else you can get with Koji: 

Excellent app variety (including apps for generating memes) Increased functionality for creators through add-ons (apps) Integrates with Stripe for payments Customizable link in bio profiles with Koji Profiles Apps can be added for free

Koji is free to use and doesn’t have premium upgrades. However, while most of the apps on Koji are free, some creators may charge you for use. Also, some Koji users may use apps that accept payments, such as Tip Jar and Shoutout. Note that the apps on Koji have varying fee structures, which are between 5% and 15%, for various transactions. It empowers creators with two unique features. The first is Collab Me, a way to sell services to your audience, billing them directly through LinkFolio. You can use this feature to sell anything from merchandise to one-on-one video calls. The second is access to over 3000 brands. You can use their details to pitch ideas for influencer marketing opportunities.  LinkFolio also offers: 

Unlimited URLs A customizable interface for you to make your LinkFolio page your own Folio-lytics, an analytics tool that gives you a look at how many visitors use your LinkFolio URLs and which URLs get the most attention (including demographical audience information) Cross-linking to other social media platform accounts A built-in contact form for lead generation FP insight, a collection of influencer marketing industry reports on top Instagram brands and posts, along with historical data

LinkFolio is available for free along with three paid plans, starting with its Basic plan for $5/mo and ranging to the Business plan for $50/mo.  Here is what you get with Feed Link:

A mobile-optimized landing page that works like a charm on all devices Instagram bio link page that loads fast thanks to its AMP version A shoppable landing page that navigates followers to product pages where they can buy the product A reusable link that can be applied in other social media networks Option to transform the feed page without changing the link in bio all over again Boost of traffic, conversions, and revenue using your Instagram profile

Feed Link is a free functionality that comes as a part of the EmbedAlbum platform. It’s forever free when using photos from one source. Pricing plans range from $19 to $99 per month, depending on the number of sources and additional features. Beacons’ other features include:

Customizable fonts, colors, and templates to showcase your brand  Capability to track clicks, sales, and conversions  Link multiple products in one store  Robust analytics to get insights into your followers’ behaviors Integrated payment processing 

If you’re looking for an easy and effective way to engage more with your followers while making money from your Instagram account, Beacons is a perfect solution. With its simple and user-friendly interface, anyone can create a custom mini website in just a few clicks.  You can sign up for Beacons through its freemium plan. Alternatively, it offers an Entrepreneur plan for $10 per month. The tool also allows you to share the link on other social sites, including Facebook and Twitch. The paid version is $6 a month and allows you to use your logo instead of Linktree’s. With the premium plan, you can:

Add unlimited links Get a breakdown of your link traffic Customize colors, fonts, and button styles Store your signups directly to Mailchimp or Google Sheets Retarget visitors on Facebook and Instagram using the Facebook Pixel Link easily to all of your websites and social platforms using icons Time links to go live with scheduled posts Access priority support

Shorby offers a 5-day free trial with no credit card needed. Pricing plans range from $9 per month to $99 per month, depending on the features you want.

Customise or choose from existing themes Integrate with Facebook Pixel and Google analytics Include UTM parameters Change links Access link analytics

Those who choose the Enterprise plan pay a custom price to host their Sked Link on their domain name. They can also add other advanced integrations.   For the paid versions ($0.99 a month and $9.99 for the lifetime plan), you get:

A custom URL Link stats and analytics Email support Unlimited links

Their highest-paid version at $24.99/lifetime allows you to remove the Lnk.Bio logo and footer. Link in Profile goes for $9.99 with a 30-day free trial at no risk. Some of the features include:

A dedicated landing page Zero effort management A branded landing page where you can have your Instagram name and profile picture Enabled commerce links for Etsy, shop pages, or affiliate links Stats and analytics

Designed for the mobile Instagram browser, the app allows your followers to browse through your content, in the same way, they swipe Instagram Stories. Once they click on the Milkshake link in your bio, your followers can see all your brand’s content and products. With the Milkshake app, you can:

Share your Insta website to your Instagram Stories Customize cards (pages on your Insta website) and themes depending on your needs Access analytics and insights Invite followers to send you emails using a link. When they click on the Email link, they can write messages to you Invite followers to call or message you using a link Add a Buy button that directs customers to a purchase page on PayPal. You can do this for individual products or services.

Add unlimited links Change the title and add a brief introduction Customise fonts and colours on the landing page Access analytics Add social accounts like LinkedIn, Facebook, Instagram, and others Archive and restore links Schedule when links should go live or stop appearing Switch easily between multiple Campsite accounts Integrate with Google Sheets or Mailchimp Retarget visitors with Google AdWords or Facebook Pixel

They have a free account, but you can get more features with their Pro account for $7 a month.

An easy interface with a drag-and-drop editor An Add Contact Form option and social media buttons A custom profile URL and the ability to customise links, texts, and colour Numerous themes Link analytics Ability to connect multiple accounts and switch between them in a click

Their paid plan is available at $7 per month for businesses and $28 per month for agencies. With the paid plan, you get additional features like:

Mailchimp integration Facebook Pixel Integration Email signup and collection Video and image uploading Branding

This link in bio tool uses cards that become an extension of your landing page. Each card can have a different function where you highlight multiple links without losing your single call-to-action advantage. The single call-to-action view increases the chances of your followers clicking on the link. Tap Bio’s Basic account is free and allows you access to one profile and a card to add one unique link. Their Silver plan goes for $5 a month with three additional cards. You get four cards to share four links. You can also access analytics to your links. If you have more than four links, then sign up for the Gold plan at $12 per month. You can access an infinite number of cards, stats, and use three different IG accounts. You can also remove their “Friends of Tap Bio Card.” The tool you chose should help you reach your Instagram marketing goals with ease. Giving one of these tools a try will help you escape the limitation of the one link in bio on Instagram. You can direct your followers to where you want them to go with ease.