15 Influencer Marketing Experts Give Their Predictions For 2021
Brian Mechem - Grin Time-on-phone stays at COVID levels providing enough eyeball inventory for Clubhouse to blow up and Tik Tok to scale while incumbents Instagram and YouTube stay strong. Creators are prioritized by platforms more than ever due to increased competition at the network level. Consumers follow the creators, so better monetization options and more favorable content rights become battlegrounds. Integrated shopping is prioritized by networks as well. Seeing influencer marketing + DTC perform during the pandemic while other marketing and distribution channels suffered, legacy brands invest more into influencer marketing and it finally becomes a core strategy for them....